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Atlanta, GA — College Colors Day — the annual holiday that celebrates collegiate fandom — returns of Sept. 3, ahead of the college football season’s opening weekend. Celebrating its 17th year in 2021, College Colors Day encourages the college faithful from coast-to-coast to don their favorite schools’ appael on a single day to showcase how the sport can bring people together.

Created by collegiate licensing leader CLC, College Colors Day is a national holiday that unites the more than 182 million college fans across the country in showing their passion, spirit, and the joy of fandom by wearing their favorite team’s gear. Fans are encouraged to show off how they’re representing their school by sharing pictures and videos on social media using #CollegeColorsDay.

“The connection that fans have with their favorite college is so powerful because it’s about belonging to a passionate community bound together by common traditions and spirit, which ultimately becomes part of their identity,” said Nicole Armentrout, Senior Vice President, Marketing at CLC. “Coming off an unprecedented year for fans due to the COVID-19 pandemic, this year’s College Colors Day highlights that feeling when you can reunite with other fans to cheer on your team. We can’t wait to see hundreds of thousands of fans posting pictures of themselves wearing their team gear on College Colors Day to share their excitement for the upcoming season.”

In addition to showing their spirit and engaging with their favorite schools, fans are also invited to visit www.CollegeColorsDay.com weekly to enter for a chance to win their favorite team’s gear, as well as a chance to win tickets and a trip to the national championship game in Indianapolis through CLC’s partnership with the College Football Playoff (CFP) and its charitable arm, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate College Colors Day, including a “meme generator” to create fun, sharable memes focused on their fandom.

After an unprecedented 2020 season, this fall’s college football season is among the most anticipated in recent memory. College Colors Day offers fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their favorite college colors. Whether it’s the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what “That Feeling When” means to them this College Colors Day.