Executive Team at New Office Based in Mexico City Will Spearhead Direct Licensing Efforts for ZAG’s Brand Portfolio

Santa Monica, CA – ZAG has established its first Latin American office based in Mexico City to spearhead the country’s licensing and merchandising activities for the company’s portfolio of “ZAG Heroez” brands, including global mega-hit Miraculous™: Tales of Ladybug & Cat Noir and the upcoming Ghostforce.

The new office will be helmed by Betsabe Luna Gonzalez, who was appointed in May 2021 as Director of Retail and Licensing for Mexico and Central America, reporting to Angela Cortez, ZAG’s VP of Consumer Products for LatAm. Luna is tasked with further developing the company’s brands, appointing new licensing partners, and working directly with licensees, retailers, and promotional partners to implement a retail strategy that will increase market share visibility and shelf-space for the company’s brands, and establish cross-campaigns with partners in the region.

Rosalba Flores, former Tycoon, Viacom and Warner Bros. Mexico executive joins the team as a Category Manager; and Rebeca Thomann joins the creative team as a creative designer, reporting to Marifely Argüello Montealegre, the recently appointed Vice President, Product Development for the U.S. and Latin America.

“With the opening of our first office in Latin America, we are able to have boots on the ground to further ramp up our licensing and merchandising activities across the region for our brands,” commented Jeremy Zag, Founder and CEO, ZAG. “We anticipate opening additional new offices in the region over the coming months given the phenomenal growth of Miraculous as we continue to develop new content.  Season four of the series will launch later this year on Disney +, followed by our US$100M+ movie Ladybug and Cat Noir: The Awakening in 2022.  We also have a new Miraculous  spin-off series to be announced later this year; and our newest series, Ghostforce will be coming soon on Discovery Kids.”

“I am so proud of the team we put together in Mexico who will work very closely with retailers, licensees, and partners to ensure the growth of Miraculous Ladybug in the region,” added Cortez. “Our goal is to increase our emotional connection with our fans with every single product we offer and position Miraculous as an evergreen property for years to come.”

“We want to thank Tycoon and their team for their oversight of Miraculous for the last years in Mexico,” added Cortez.  “In partnership with ZAG, Tycoon paved the way for the success of the brand in the country, and we appreciate their support as we have built our Latin America team, and open our new office to support ZAG’s brands directly in the marketplace.”

In Mexico, the new toyline from Playmates and ZAG Lab, distributed by Bandai Mexico, launched in fall 2020, including fashion dolls, mini dolls, playsets, and role play with new product lines launching in 2022.  Additional strategic partners for the territory include Fantasy Ruz (costumes), Unions Kids (apparel), Photopack (backpacks, lunch boxes and pencil cases); 4E(health and beautry); Flying Wheel (skates, scooters tricycle, bicycles, and protective gear); Andromeda (stationary and dinnerware exclusively for Avon); Glowalker (footwear); Granmark (party goods); and Siglo XX1 (melamine) among others.

Miraculous™: Tales of Ladybug & Cat Noir airs daily in Mexico on Televisa, who holds free to air rights, as well as Disney Channel and Disney +.  The first three seasons of the series also stream on Netflix.

About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir,created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1]; and most recently, was listed among the Top 10 most popular TV shows on Netflix in the U.S.[2] With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 25 billion views on YouTube (authorized and of user-generated content); 150 million downloads of the official Miraculous app, and over 200M products have been sold during the past four years.   The new Miraculous toy line from ZAG Lab and Playmates Toys that launched on March 21, 2021, in the U.S. sold out within hours at Target.com, Walmart.com, and Kohls.com.  Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.

Ghostforce™  is an original gender-neutral series for kids 6 -10 years old, coming to Disney Channel across EMEA, Discovery Kids Latin America and TF1 in 2021.  The series follows three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it.  As these ordinary kids become heroes, they must keep their own normal lives on track while battling paranormal perils and supernatural supervillains.  Equal parts comedy and action, the series was created by Jeremy Zag.

About ZAG
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters,limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab” and the Global Brand Franchise office in Santa Monica, California, with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touch points.