ZAG Expands Role of Julian Zag to Include Head of Global Consumer Products
Santa Monica, CA (September 20, 2021): Responding to the rapid expansion of ZAG worldwide, the global independent entertainment studio, specializing in world-class storytelling across TV, film, and digital platforms, announced today that Julian Zag, Executive Vice President, Global Operations, will now also serve as Head of Global Consumer Products, effective immediately. The news was announced today by Jeremy Zag, ZAG’s Founder and CEO, to whom Julian Zag reports.
Julian Zag, who joined the company in February 2019 as a member of the company’s leadership team, will now directly oversee the global consumer products team of over 60 executives across retail, licensing, promotions, digital and gaming, and live events and experiences. During Julian’s tenure, the company has exceeded over US$1billion in retail sales of ancillary products for flagship brand Miraculous™ – Tales of Ladybug & Cat Noir, with over 300 licensees across the globe, and 250 million products have been sold at retail. Further, the new Miraculous game for Roblox has exceeded over 200 million plays since its May 4 launch; and the Miraculous mobile app has had over 170 million downloads. The brand continues to flourish, with season four of the series starting to roll out this summer around the world ahead of the upcoming US$100M+ animated feature release. Julian Zag is also currently steering the consumer products program for the upcoming Ghostforce™, an original gender-neutral series for kids 6 -12 years old, which will be coming in fall 2021 to the Disney Channel across EMEA, France’s TF1 and Discovery Kids Latin America; and an as yet unannounced Miraculous spin-off series.
“Julian has done a tremendous job since joining ZAG, leading and overseeing staggering growth across our business,” commented Jeremy Zag. “Under Julian’s leadership, we have established and solidified incredible relationships with our partners and retailers across the globe; installed senior executives both in the U.S. and overseas to drive our ancillary business; established a successful gaming division in Tel Aviv; launched a robust e-commerce division in Europe and the U.S.; and opened new offices in Miami, Mexico and Tel Aviv. I’m confident Julian is the right person to leverage our teams as we continue to grow with a focus on ZAG’s vision of storytelling, fan appreciation, and character growth across franchises.”
“2019 and 2020 have been incredible years for ZAG as we have seen the continuing demand for our Miraculous brand, not only across our established markets in Europe and key Latin American countries, but also here in the U.S. with the rollout of season four, and the excitement for our upcoming theatrical feature,” added Julian Zag. “We have over 300 licensees now around the globe, and most recently we signed over 50 new licensing partners for the U.S. alone, with products to hit retail this fall and early spring 2022. With an exciting Miraculous spin-off series in the works, and the fall world premiere of Ghostforce, we have an incredible team and best-in-class partners in place to further build our brand presence around the world.”
Now reporting to Julian Zag are a team of former executives from MGAE, The Walt Disney Company, Dreamworks, 20th Century Studios, ViacomCBS, Viacom Brasil Networks, and Mattel, most of whom have joined the company in the last 18 months. These include Lisa K. Foster, Vice President, Licensing, North America; Sarah Boyer, Vice President, Retail, North America; Christophe Vallade, Vice President, Global E-Commerce; Elinor Schopps, Vice President, ZAG Games; Hyde Schram, Vice President, Global Promotions; Marifely Argüello Montealegre, Vice President, Product Development, U.S. and Latin America; Angela Cortez, Vice President, Licensing, Latin America; and Helena Perheentupa, Vice President, Licensing, Central, Eastern, Northern Europe and Russia.
About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
This fall, the new Miraculous toy line from ZAG Lab and Playmates will hit brick and mortar stores in the U.S. following the e-commerce platform launches at Walmart, Target and Kohls earlier this year, with products selling-out within just a few hours.
Social platforms continue to be key to reach fans directly. During 2020, Miraculous grew its digital reach by 178%. On YouTube, Miraculous attracts over 15 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 23 billion views, fans have collectively viewed more than 300 million hours of content. Miraculous is on TikTok, Facebook, Twitter, Instagram, and Tumblr—whose 12 official accounts, which include dedicated accounts for the series’ main characters–boast five million followers in total.
Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years1; and most recently, was listed among the Top 10 most popular TV shows on Netflix in the U.S.2 With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 25 billion views on YouTube (authorized and of user-generated content); 150 million downloads of the official Miraculous app, and over 200M products have been sold during the past four years. Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.
About Ghostforce™
Ghostforce™ is an original gender neutral series for kids 6 -10 years old, coming to Disney Channel across EMEA, Discovery Kids Latin America and TF1 in fall 2021. Equal parts comedy and action, the series follows three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it. As these ordinary kids become heroes, they must keep their own normal lives on track while battling paranormal perils and supernatural supervillains.
An original toy line for Ghostforce™ is in the works from ZAG Lab and Playmates toys, plus the company has signed yet to be announced publishing and apparel partners, amongst others.
About ZAG
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab” and the Global Brand Franchise office in Santa Monica, California, with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoints.