London, UK – Ethical fashion brand Aqua & Rock today announced an exciting collaboration with Discovery, Inc., the global leader in real life entertainment, that will champion sustainability in fashion. Aqua & Rock has designed an exclusive range of their signature trainers featuring designs inspired by Discovery’s core values. The line was showcased during London Fashion Week during Women of the City’s Sustainability Walk and will be available at Aqua & Rock’s Covent Garden location beginning Tuesday.

Aqua & Rock merged their distinctive trainer silhouette with the rich heritage of Discovery to create a shoe that celebrates the pioneering work both brands do to protect the planet and steward its resources. This partnership marks yet another step forward in the important work of raising the profile of the sustainability conversation.

“At Discovery, we seek partners who support and embrace our core values to protect our Earth through collaborations that inspire our fans to join our cause,” said Ian Woods, SVP, International Licensing, Discovery, Inc. “Aqua & Rock’s incredible designs and dedication to sustainable manufacturing practices made them an ideal partner, and we are thrilled to share these incredible trainers with consumers.”

“Releasing a special edition of our sustainably made trainers, with a design inspired by the incredible work Discovery had done over the years, has been an honour. It’s collaborations like these, with the planet’s wellbeing at their heart, that will make a difference to our earth’s future.” Dea Baker, founder and MD of Aqua & Rock.

The trainers, like all of Aqua & Rock’s designs, will be made without compromising on sustainability and will use the brand’s innovative bio-circular leather. Aqua & Rock’s bio-circular leather repurposes waste from the agricultural industry, transforming it in a chemical-free process into a luxurious, supple leather that can go onto be used as organic fertilizer.

The trainers will be available in Aqua & Rock’s new flagship store in Covent Garden and online at aqua-rock.com