Buenos Aires, Argentina – Joy Brands, the first Latin America Art Licensing Agency with headquarters in Buenos Aires, Argentina continues its growth.

Georgina Schvarzer, experienced in Marketing & Commercial, with vast involvement in the entertainment business and licensing industry in Argentina., has joined Joy Brands.

Throughout her 26 years of experience in entertainment, had worked for several important TV networks and multimedia production companies as Telefé Group, HBO Latin American Group & Turner International Argentina, where she played a crucial role in the management of top-level kids and teens fiction brands. She is a licensing expert after her experience at Exim Licensing Group managing the commercial department for 14 years, working for the most important licensors as EOne, Sanrio, American Greetings, WildBrain, Emoji the iconic brand, Nelvana, Hit Entertainment and Lucas Films among others.

“We are very happy having Georgina as part of our team, as she is an expert in the licensing industry and has a great awareness with licensors and licensees. With her experience along all entertainment areas, we are sure to begin a new stage, not just growing but also in the process to open an Entertainment division, in the nearer future”, said Natalia Pepe, Strategic Business & Administration partner.

Joy Brtands also has a partnership with Jewel Brands in USA for Car Pintos´ artist and Nuevo Mundo Chile & Perú for all our portfolio.