Philly artist lends her designs to new line of ‘Fashion Forward’ adhesive bandages; Adds color and flair to classic offerings

Northfield, IL — CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s classic adhesive bandages. The new bandage line will feature pineapple, papaya, banana, and dragon fruit designs offering a splash of fun, color, and flair to anyone looking to ‘heal in style!’

“We’re so excited to be partnering with Kendra, bringing a colorful splash of fun to our classic adhesive bandage line,” says Medline VP of Marketing Kim Washington. “Kendra has been an inspiration and champion to so many up-and-coming black artists and we’re thrilled to join and support her in those efforts.”

Dandy has been an outspoken advocate, particularly for up-and-coming African American artists and digital creators with a particular focus on helping them protect their copyrights. Her versatile designs have been featured across multiple product categories with notable brands such as Anthropologie, Sephora, Coach, Vans and more.

“I’m so happy to be joining CURAD on their new line of adhesive bandages. It’s an opportunity for me to create something unique that stands out and can hopefully spark a conversation,” says Dandy. “Having worked with a variety of retail brands, I love bringing something new and fun to this iconic product and first-aid category.”

The new CURAD bandage line will feature the following:

• CURAD Flex-Fabric™ material stretches and conforms to contours for flexible, comfortable

protection that moves with you.

• CURAD Non-Stick Pad won’t stick to wound and is two times more absorbent compared to dry weight.
• 4-sided seal keeps dirt and germs out.

The company plans to collaborate with Dandy on additional product lines in the future.

CURAD is a registered trademark of Medline, the nation’s largest family-owned, privately held manufacturer and distributor of world-class medical products and proven clinical solutions for home, hospital, and long-term care.

This partnership was brokered by Jewel Branding & Licensing, Inc., Kendra Dandy’s global licensing agent.

About CURAD
Since being acquired by Medline in 2007, the CURAD brand has been re-energized – introducing many innovative solutions for a broad range of health concerns. With new Truly Ouchless® EZ Release™ adhesive technology, rugged Performance Series® bandages and tapes, and advanced options like antimicrobial wound gel, hydrocolloids, antibacterial bandages, super absorbent dressings and foam bandages, CURAD remains at the forefront of creating hospital-quality products for home use. Learn more at www.curad.com.

About Kendra Dandy
Based in Philadelphia, Pennsylvania, Kendra Dandy specializes in both traditional and digital painting. She launched the Bouffants & Broken Hearts brand in 2012. Since then, her illustrations are a social media sensation and licensed worldwide in categories that include home decor, beauty, apparel, and lifestyle and now, first aid.  Kendra’s unique artwork continuously captures the attention of household name brands such as Anthropologie, Coach, Vans, Nike, Sephora, Estée Lauder, and Bobbi Brown, who have worked with her to create custom campaigns. She is a champion for up-and-coming artists and protecting the copyright of digital creators.

About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management, creative services and licensing agency. Headquartered in Atlanta, GA, JBL represents a diverse portfolio of designers, design-based brands and cultural institutions, including Bouffants & Broken Hearts, Aimee Kestenberg, The New York Botanical Garden, Rachael Hale, and EttaVee. JBL’s Creative Services division provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes. Trend forecasting, creative direction, style guides, design and product development, packaging design and retail execution are offered with services that are tailored to each individual client. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. Learn more at www.jewelbranding.com.