Reebok to be carried in 2,850 JD Group stores and e-commerce platforms in North America and Europe

New York, NY – Authentic Brands Group (“ABG”), a global brand development, marketing and entertainment company, today announces a new strategic partnership with the JD Group (“JD”), who are an existing global multi-channel retailer for the Reebok brand. Through the long-term agreement, JD will carry Reebok apparel and footwear for men, women and kids in more than 2,850 of its company owned stores and complementary e-commerce websites. The agreement covers all the banners in the JD Group in North America and Europe including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone. Product will be sourced from Reebok Design Group (“RDG”), the global brand hub for design, development and innovation and supplier of core product categories to partners around the world.

Jamie Salter, Founder, Chairman, CEO of ABG said, “It’s an honor to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values. JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer.”

Peter Cowgill, Executive Chairman of JD said, “Reebok is an iconic global lifestyle brand with strong resonance across all JD channels and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen Z audience. Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximizing Reebok’s potential by building on the brand’s incredible heritage.”

JD anticipates the roll out of an expanded Reebok assortment across its various Group banners to begin in Fall 2022. The strategic partnership between ABG and JD is non-exclusive and the first of its kind in the regions. Reebok will continue to be sold in all current channels including DTC and other WHS accounts across North America and Europe.

The transfer of ownership of the Reebok brand from adidas to ABG is expected to close in Q1 of 2022.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 7,800* freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q1 2022*.

About JD

Established in 1981 with a single store in the North West of England, JD is a leading global multichannel retailer of sports, fashion and outdoor brands. JD now has over 3,300 stores across a number of retail banners in 31 countries and aims always to provide its customers with the latest products from leading brands. JD embraces the latest online and instore digital technology, providing it with a truly multichannel, international platform for future growth with customers able to shop seamlessly across all channels.