Leading Lifestyle Audio Brand, Skullcandy, Appoints Beanstalk to Extend Its Brand Into New Exciting Categories

New York, NY — The original lifestyle audio brand, Skullcandy, has selected global brand extension licensing agency, Beanstalk, to extend its brand into product categories that unleash the power of expression, including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and experiences.

Born in 2003 on a chairlift in Park City, Utah, Skullcandy has become the #1 selling brand in Stereo Headphones1 and True Wireless Earbuds2. Skullcandy’s mission is to unleash the power of music for all, with a vision to be the #1 brand for the youthful and adventurous consumer. The Skullcandy licensing program will encourage both existing and new fans to tune into their own Skullcandy lifestyle and express their individual personalities. Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.

Allison Ames, President and CEO of Beanstalk, said, “We are truly excited to be partnering with an adventurous and inclusive brand as Skullcandy. It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing program that speaks to Skullcandy’s fans’ lifestyles, interests and values.”

Jessica Klodnicki, Chief Marketing Officer at Skullcandy, shared, “We know our fans are looking to engage more deeply with our brand across more categories of product. We are thrilled to partner with Beanstalk to help us explore and extend into new lines of business that will further illustrate the Skullcandy brand.”

About Skullcandy® 

Skullcandy is the original lifestyle audio brand, born in 2003 on a chairlift in Park City, Utah. Fast forward to today where Skullcandy is the #1 selling brand in Stereo Headphones1 and True Wireless Earbuds2 under $100, and on a mission “to unleash the visceral power of music for all.” Skullcandy headphones and earbuds are created, tuned and tested to deliver music you can feel, specially engineered to provide a deeper, more immersive listening experience. The brand supports charitable causes through its Music With A Mission program where dedicated campaigns and a portion of proceeds from limited-edition product sales help make an impact. Skullcandy designs, markets and distributes its audio products through a variety of distribution channels globally. The company’s website can be found at www.Skullcandy.com.

The NPD Group, Inc., U.S. Weekly Retail Tracking Service; Average Sales Price Under $100; Jan. 3, 2021- Jul. 31, 2021 combined.

2.The NPD Group, Inc., U.S. Weekly Retail Tracking Service; Band Type: No Wire/No Band; Average Sales Price Under $100; Jan. 3, 2021- Jul.31, 2021 combined.

About Beanstalk 

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.