Apparel specialist to launch an adult’s apparel line based on the nation’s favourite crisps 

Leading apparel licensee, Poetic Brands, has partnered with Walkers to launch a range of adult’s apparel in the UK & Ireland, through a deal brokered by Walkers’ licensing agency IMG.

The new collection will include sweatshirts, T-shirts, joggers, shorts and more, all taking inspiration from the iconic brand which originated in 1948 and quickly became the most popular crisp brand in the UK.

Utilising the instantly recognisable branding and graphics synonymous with Walkers, the collection is set to tap into the nation’s demand for heritage brands and leave them pondering their crispy style – perhaps smoky bacon is their guilty pleasure, or maybe ready salted gives that all-important comfort, and of course there will be some opting for flamin’ hot…

Elliott Matthews, Managing Director of Poetic Brands, commented: “Walkers is a dream property to work with as it holds a place in the hearts of many. We’re having fun with the iconic logo and branding for this collection and creating some on-trend pieces which are sure to be a hit.”

Sam Barker, Senior Licensing Director at IMG, added: “The Walkers brand is instantly recognisable and has a timeless appeal that is loved by consumers of all ages, which will be highlighted throughout this apparel collection with Poetic Brands.”