Bulldog signs luxury British fashion label for the heritage property

Bulldog Licensing’s latest partner to celebrate the Care Bears™ 40th anniversary by joining the consumer products programme, is luxury knitwear label, Chinti & Parker.

Chinti & Parker was established in 2009 with the aim to enliven and invigorate women’s wardrobes with knitwear that celebrates joyful colour, timeless shapes and innovative textures. Using some of its favourite intarsia knitting techniques and intricate embroidery, Chinti & Parker bring the colourful Care Bears to life in a collection of cashmere jumpers, hoodies, sweat pants, and T-shirts. The range is the latest in a line of nostalgic collaborations for the fashion label and features oversized, slouchy fits and a bold colour palette designed to keep the look cool rather than cutesy.

While the Care Bears have grown through various looks and styles over the last 40 years, the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain iconic and instantly recognisable.

Designs range from the classic Care Bears logo, to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and fun slogans such as ‘Good Vibes’. There’s something for every fashionista included in the collection.

Sophie Yates, Licensing Executive at Bulldog Licensing, commented: “This collaboration is a great addition to the Care Bears licensing programme and clearly demonstrates the strength of the Care Bears brand. We can’t wait to see these pieces being styled and shared over the coming weeks.”

Roubina Tchoboian, VP of International Licensing, added: “Chinti & Parker have always been effortlessly cool, and fun. We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”

Rachael Wood, Co-founder at Chinti & Parker, shared: “We are excited to collaborate with Care Bears. We have a shared ethos of spreading joy and kindness and doing it with colour and fun. Plus, we are the same age! Both the Care Bears and myself celebrate a milestone this year!”

The Chinti & Parker x Care Bears collection is available to buy online now at: chintiandparker.com/collections/chinti-parker-x-care-bears.

About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears are celebrating 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.