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Arm & Hammer – Church & Dwight
ARM & HAMMER’s powerhouse program boasts more than $730 million in retail sales, 23 licensees and almost 700 SKUs across home and pet categories. Key licensees and products include citrus-based ARM & HAMMER Essentials disinfecting wipes from CR Brands, HEFTY + ARM & HAMMER™ Trash Bags with patented odor neutralizers, pet care products from Petmate, air filtration products from Protect Plus, body washes and hand soaps from A.P. Deauville, foot care products from Premier Brands of America, and pet oral care and grooming lines from Fetch for Pets.
BMW – BMW Group
With more than 90 licensees and 2,500 SKUs, BMW licensed products are sold in over 100 countries. The program is anchored by leading lifestyle licensees PUMA (streetwear), Ports (DTR in China), Fossil (watches) and Marcolin (eyewear). The BMW x PUMA line is a streetwear leader with its sharpened designs strongly resonating with global fashion influencers. Additionally, BMW has a leading interactive and toy program led by stalwarts Microsoft, EA, Sony, Mattel, LEGO, and Playmobil.
Discovery – Discovery Inc.
Between the Discovery (non-STEM toys) and Discovery #Mindblown (STEM toys) brands, there are over 105 active SKUs available globally for kids. These products are available in more than 10,000 retail locations around the country. There are also dedicated Discovery-branded floor spaces in retail stores around the world, including FAO Schwarz Rockefeller Center (now with a ground floor product display), Selfridge’s in London, Arnotts in Dublin, and also within FAO Schwarz stores in Milan and Beijing.
Girl Scouts – Girls Scouts of the USA
Earthbound and Girl Scouts unleashed the power of the Girl Scouts cookie in 2021 through incredible licensing programs, including Coca-Cola licensed cold brew, the Dairy Queen Thin Mint Blizzard, Ferrara ice cream cones, an expansive direct-to-retail program with GNC in protein powders and bars, Thin Mint almonds and pretzels at Costco, and baked goods with Weston Foods. Girl Scouts and Earthbound also launched an amazing collaboration with K-Swiss to deliver “Cookie Shoes” to their millions of fans and members.
Tasty – Buzzfeed Inc.
Tasty is the world’s largest social food network and fully diversified global food brand. Tasty has established unique partnerships with companies like General Mills, Penguin Random House, and Walmart to provide consumers with products that engage with Tasty’s fun and accessible take on cooking and food. From Tasty’s more than 90-product kitchenware line exclusively sold at every Walmart in the U.S. to our Tasty Dinner Kits with General Mills, the brand has an expansive line of pots and pans, kitchen utensils, cookbooks, meal kits, children’s cooking toys, and dog treats.
Transport for London – Transport Trading Limited
Transport for London (TfL), the ‘London Brand,’ crosses product categories from toys and games to apparel and homewares; distribution channels from souvenir to high-end retail; and territories from the UK to China. Fashion designer Gresham Blake took the Tube’s seat fabric designs and applied them to tracksuits and shirts, Gibsons launched two new card games to its existing puzzle and games range, and Bimber Distillery bowed a single malt whisky (the initial release included four bottle designs and sold out within five minutes).
