New York, NY  —  Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, today announced a partnership with Macy’s for Reebok sportswear and activewear for men’s, women’s, and kids.

Through the agreement, Macy’s will deepen its assortment of Reebok apparel on macys.com, the Macy’s app, and its stores plus develop exclusive product offerings. Product will be sourced from Reebok Design Group (RDG), the global brand hub for design, development, and innovation and supplier of apparel and footwear categories.

Jarrod Weber, Group President Lifestyle and Chief Brand Officer at ABG, added, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”

“Macy’s is a destination for style and inspiration. Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S.,” said Sam Archibald, General Business Manager of Apparel, Macy’s. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.”

Macy’s will introduce an enhanced Reebok assortment starting spring 2023. Expanding Reebok’s assortment with Macy’s furthers ABG’s global strategy of assembling a network of leading partners who are committed to offering quality products and upholding the brand’s integrity.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, with offices around the world, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 5,500 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

ABG’s portfolio of iconic and world-renowned brands generates more than $21 billion in global annual retail sales, and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon.