LOS ANGELES (June 1, 2022) – CAA Brand Management has been appointed by British luxury supercar maker McLaren Automotive to support its global consumer product licensing and brand extension programme.

Under the multi-year agreement, CAA Brand Management will support McLaren’s internal team, helping manage McLaren’s licensee roster, in addition to identifying new business opportunities in key categories, including gaming, jewellery, publishing, and apparel. CAA will also help McLaren extend its consumer products programmes into new territories, with an immediate focus on the United States, Europe, the Middle East, and Asia.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand, drive significant growth in extending our licensing roster and continue to acquire new brand fans and admirers. We look forward to working with CAA Brand Management to drive forward our ambitious licensing strategy,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.

“McLaren Automotive has experienced a rapid expansion of its core business globally, cementing itself as a leader in modern automotive luxury,” said Noah Gelbart, President, CAA Brand Management.  “We see this as a significant opportunity to support the business and help create new ways for consumers to engage with the brand.”

Defined by extraordinary innovation, design and engineering, and a commitment to providing best in class experience, McLaren hand-builds some of the world’s most advanced supercars and hypercars at its global headquarters at the iconic McLaren Production Centre in Woking, Surrey, England. Now retailed in more than 40 territories, it traces its history and vision back to founder, racer, engineer and entrepreneur Bruce McLaren who wanted to build the world’s most iconic supercars.

ABOUT CAA BRAND MANAGEMENT
CAA Brand Management is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products.  With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 17 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.

CAA Brand Management is a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.

ABOUT McLAREN AUTOMOTIVE
McLaren Automotive is a creator of luxury, high-performance supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.  Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.

2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.  Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.  The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.

McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Bowers & Wilkins, Dell Technologies, Gulf, InfiniteWorld, Pirelli, Richard Mille, Plan International and Tumi.

Contact
Beth McClinton and Brenna Woolf, CAA, 424.288.2000 beth.mcclinton@caa.com<mailto:beth.mcclinton@caa.com>

Daniel Golding, Global Head of Corporate Communications, McLaren daniel.golding@mclaren.com<mailto:daniel.golding@mclaren.com>