Pokka Sapporo Food & Beverage Ltd.has launched on June 20 an exciting co-branding project with Chupa Chups in Japan: a Gabunomi Chupa Chups strawberry cream soda.

Gabunomi has a unique playful taste, popular for cheering up the younger generation in Japan. Now POKKA SAPPORO is adding extra excitement to the drink by co-branding with Chupa Chups. The product is inspired by Chupa Chups’ popular flavour Strawberry and Cream, with a milky texture and the best balanced mixture of sourness and sweetness. The packaging, with the appealing logo of Chupa Chups and its colourful wrapper design, is a true eyecatcher on the shelves.

The drink will be available in the leading convenience stores and supermarkets of Japan.

About Pokka Sapporo:

Pokka Sapporo Food and Beverages Co., Ltd (CEO Kiichi Seiya) with its head quarter in Nagoya-shi Aichi prefecture is a leading manufacturer of food and beverage products in Japan. Pokka Saporo has developed original products and has gained customer satisfaction. Its products include lemon, coffee, and soup products. 

About Perfetti Van Melle Group:

The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruittella, Alpenliebe and Big Babol all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover, the Chupa Chups and Airheads brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

For further information, contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com or visit our web, Instagram or LinkedIn accounts.  #pvmlicensing