Danone North America Teams Up with Global Icons to License Their Brands into Health and Lifestyle Consumer Products
Los Angeles, CA — Danone North America – the purpose-driven food & beverage leader with a diverse portfolio of dairy, plant-based and organic brands – taps Global Icons to lead their U.S. brand licensing initiatives. Danone has a mission to bring health through food and lifestyle to as many people as possible with their brands including: Danimals®, Horizon Organic®, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, HappyFamily® Organics (HappyBaby®, HappyTot®, HappyKid®, HappyMama®) and Two Good ®.
Global Icons will work with these brands to identify and secure strategic licensing programs within food/beverage, non-food, and experiential categories along with marketing collaborations.
“After a thorough agency review, we are excited to welcome Global Icons as an extension of our team,” said Linda Bethea, Head of Marketing, COE at Danone North America. “Their imaginative ideas to extend our brands into culture and new categories—coupled with their comprehensive licensing strategies—promise to fuel growth.”
“We are thrilled to be working with Danone’s stable of well-known brands and to help them innovate through strategic licensing programs,“ says Bill McClinton, President of Global Icons.
About Global Icons:
For over 20 years, Global Icons LLC has continually increased consumer loyalty for some of the world’s top trademarks, expanding the consumer base of its clients through the creation of new products and distribution channels. Select clients include HOSTESS BRANDS, TURTLE WAX, Dickey’s Barbecue Pit, Betty Boop, United States Postal Service, Vespa, Colgate-Palmolive, among others. For more information visit www.globalicons.com.
ABOUT DANONE NORTH AMERICA
Danone North America is a purpose-driven company with a portfolio of dairy and plant-based foods. As one of the world’s largest Certified B Corporation’s®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Horizon Organic®, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Two Good®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 14 production locations across the U.S., our mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com.
