Zappos.Com And Ground Up Partner Up For a Massive Family Shoe Collection Featuring Beloved Disney Characters
New York, NY — Footwear brand Ground Up brings a new fresh look to all your favorite Disney, Pixar, and Star Wars characters in their first collection launched with Zappos.com, the experiential e-commerce and customer service company.
The family-friendly collection invites you to be speedy like Lightning McQueen from Pixar’s Cars, embrace royalty like your favorite Disney Princess characters, have some fun like Disney Mickey Mouse, go on an adventure like Woody and Buzz from Pixar’s Toy Story, explore the galaxy like Grogu from The Mandalorian, or become the Pumpkin King like Jack Skellington from Tim Burton’s The Nightmare Before Christmas in this collection.
The 22-style assortment consists of several silhouettes such as soccer slides, slippers, slip-on sneakers, high top, and low top sneakers. Available in toddler, youth, and adult sizes, the new collection can be worn by the whole family! Each shoe is designed to be fashionably on trend while representing your favorite Disney character in whole new way. Whether it’s the tire tracks on the Cars low top sneaker, or the glow in the dark details on Tim Burton’s The Nightmare Before Christmas high top sneaker, there is stylish fun incorporated into each shoe.
About Ground Up
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up has aligned itself with many premier licensing partners in each segment of business on both the Entertainment and Consumer side. Entertainment licenses include Nickelodeon, Warner Bros., Universal, Nintendo, Pokémon, MGA, Moonbug, Funimation, Hasbro, Zag, Dragon Ball Z and more. Consumer brands such as Coca-Cola and Budweiser have teamed with the company as well as lifestyle brands.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
