Italian design firm Pininfarina and Globics Technology, a subsidiary of National Electronic Holding Limited, today announced a global license agreement to market state-of-the-art Hybrid and Smart Watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. 

“The blend and balance of heritage and innovation has characterized Pininfarina for nearly a century,” said Fabio Calorio, Head of UX and ID Sales and Global Brand Extension at Pininfarina. “Our unwavering drive toward the future sees the ideal collaboration with Globics and its unique collection of hybrid watches, where classic aesthetics meld with a cutting-edge technological core.” 

Taking inspiration from Pininfarina’s iconic legacy spanning over 92 years, including its groundbreaking designs for some of the most iconic supercars, Globics will utilize its experience in the digital watch world to design, manufacture and distribute for Pininfarina distinctive Hybrid and Smart Watches, melding classic style and contemporary technological substance.

Premier collection SENSO will launch in December 2022, a premium timepiece that integrates traditional mechanical dials with electronic sensors for a hybrid watch unlike any other.

“We are very excited to work with Pininfarina in creating a line of watches that will redefine the hybrid smartwatch sector” said Loewe Lee, Managing Director of Globics Technology. ”Our hybrid smartwatch concept is centred around a classically designed watch with smart technology and capabilities. We wanted to focus on the watch as an aesthetic timepiece while finding a distinctive balance to be a platform for technology.”

The Senso timepiece showcases the premium appeal and classic design of a traditional analogue watch, highlighted by its mechanical dials and hands. Designed with durability in-mind, the watch is water-resistant up to 5ATM, features a SUS 316 Stainless Steel case and bezel with sapphire crystal glass and offers interchangeable Italian leather straps.

As a Hybrid Watch, the Senso is fully integrated with technological sensors to track motion, heart rate, calories burned, total steps, distance traveled and overall sleep. Data is analyzed and managed from a dedicated app available for both Android and iOS devices.

Senso’s Hybrid technology offers its wearer the best of both worlds, integrated with the smartwatch industry’s latest technological innovations alongside a timeless, inspired aesthetic from world-renowned Italian design brand, Pininfarina.

About Pininfarina
Pininfarina is an Italian car design firm and coachbuilder, headquartered in Italy. As a global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. ​

Pininfarina have collaborated with world-leading luxury goods companies, from supercar brands (Ferrari, Maserati, Alfa Romeo) and yachts (Princess and Oceanco) to residential (Cyrela and Excem Real Estate) as well as consumer products (Visconti & LVMH). Rooted in the goal of humanizing innovation and technology, Pininfarina creates designs both aesthetically powerful and boundary-pushing, with unique user experiences merging physical and digital worlds. ​​

About Globics Technology
Globics Technology Ltd. is a wholly owned subsidiary of National Electronics Limited. National Electronics Holdings is a publicly listed investment holding company in Hong Kong. The company is engaged in the design and development of innovative wearable devices – Hybrid & Smart Watches that incorporate modern design and the latest technology, to track and analyse personal fitness, wellness, sleep quality and sport functions.

Globics watches are crafted with an eye on innovative smart technology and another that embraces the heritage of traditional watches. Aesthetics showcase contemporary designs with a distinct finish of pure craftsmanship. Every watch is made to last, with premium stainless steel and hypoallergenic breathable materials, as well as numerous colour options to complement all occasions.

Our smart features encompass activity, fitness, sleep tracking, health monitoring and a smart assistant, with PMOLED screens that present customized call, text, social media, and app notifications, alongside daily statistics. Simply raise and turn of the wrist for its digital screen to appear, allowing smart features and monitoring performance to be easily utilized during any physical activity.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a Subsidiary of Endeavor, a global and entertainment company.