Roster of Best-in-Class Manufacturers Mitchell & Ness, Philcos, and Isaac Morris will give back to the Hip Hop Community Fund 

New York NY – In connection with the upcoming 50th Anniversary of Hip Hop, Legends Recordings, LLC and their licensing agency, The Brand Liaison, are proud to announce the first wave of apparel and accessories licensing deals celebrating this historic milestone. Partners include Mitchell & Ness, a brand synonymous with Hip Hop culture that is partially owned in part by Jay-Z, and two established leaders in the world of music licensing: Isaac Morris Ltd (IML) and black/brown-owned Philcos.

In an effort to build a permanent bridge back to the communities that birthed Hip Hop, a portion of all proceeds from sales will go to supporting the 50th Anniversary of Hip Hop’s For the Culture Fund managed by Legends’ partners at Beats, Rhymes & Relief.

In addition to traditional mono-brand licensing, the 50th Anniversary of Hip Hop will also see key collaborations with several global brands that have played iconic roles in the Hip Hop culture over the years. Announcements will be made shortly.

“We are very proud of the partnerships we are creating, and there is much more in the works,” explained Steven Heller of The Brand Liaison.  “We cannot overstate the importance of this historic milestone. The 50th Anniversary of Hip Hop is arguably one of the most significant events not only in music history, but also within the entire culture that was created.”

As part of the worldwide celebration, licensing and merchandising partners are being granted exclusive access to what is now one of the largest libraries of authentic Hip Hop assets ever assembled for licensing, including images that capture this moment in time: photographs of iconic performers, old-school concert flyers, commissioned art from legendary graffiti artists, images of the original b-boy and b-girl breaking crews, and more. The 50th Anniversary of Hip Hop licensed merchandise will include apparel, jerseys, headwear, posters, books, home goods and more.

The Brand Liaison is continuing to add select licensing and retail partners as well as limited collections and collaborations with major brands that played an iconic role in the culture of Hip Hop over the past 5 decades.

Original Graffiti Art by legendary artist Lady Pink.

About The 50th Anniversary Of Hip-Hop

August 1973 marks the origins of Hip Hop music, and an entire culture that has moved the world for 50 years….   As part of the worldwide celebration for this iconic cultural milestone, Legends Recordings, LLC is proud to announce the launch of The 50th Anniversary of Hip Hop licensing program.   Lead by Licensing Agency The Brand Liaison, The 50th Anniversary of Hip Hop international licensing will include concerts and music festivals, educational and cultural events, television, podcasts and publishing, collaborations and of course worldwide merchandising rights in virtually every imaginable category.   Now for the first time ever, manufacturers and promoters will be able to license these once in a lifetime marks and join in the celebration of this global iconic event.

About The Hip-Hop Community Fund 

Beats Rhymes & Relief is a 501(c)3 charity that harnesses the power of Hip-Hop to raise awareness and support for global humanitarian relief projects, including the Hip-Hop Community Fund, the first of its kind focused on a holistic approach to healing. With an initial goal of raising $250,000,000, this fund will be used to issue grants to 50 U.S.-based organizations with missions to improve the community through at-risk youth services, violence prevention, criminal justice reform, food security, and health and wellness services. 

About Legends Recordings, LLC

Legends Recordings, LLC is the official licensor of the 50th Anniversary of Hip Hop trademarks and art assets.  For more information on the 50th Anniversary of Hip Hop Licensing, contact Steven Heller of The Brand Liaison: Steven@TheBrandLiaison.com 

About Lady Pink

Lady Pink was born in Ecuador, raised in NYC and currently resides in the countryside north of the city. In 1979 she started writing graffiti and soon was well known as the only female capable of competing with the boys in the graffiti subculture. Pink painted subway trains from the years 1979-1985. In 1982 she had a starring role the motion picture “Wild Style”. That role and her other significant contributions to graffiti have made her a cult figure in the hip-hop subculture. 

About The Brand Liaison, LLC

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com