Animaccord, an international licensing company and studio, has partnered with Giochi Preziosi, one of the world’s largest toy manufacturers, to develop a new Masha and the Bear toy collection and launch it later this year in Italy, Portugal, Turkey, and Greece, as well as in other European countries in 2024.

The animated series Licensing program is managed in Italy by Maurizio Distefano Licensing.

Production of the new toy line will include licensed products such as plush toys, dolls, and playsets. Moreover, in 2024 Giochi Preziosi will extend the product range with seasonal toys, educational toys, role play toys, carnival costumes, and ride-on and outdoors.

The launch of the Masha and the Bear toy line from Giochi Preziosi will be supported by a complex marketing campaign through ATL and BTL communication channels arranged by both companies.