Fiftieth anniversary of iconic club and leisure brand sees major retail push

Poetic Brands, a specialist in licensed apparel, has announced that it has signed a multi-year pan-European contract to design, manufacture and supply men’s and women’s apparel, accessories and beachwear for possibly the most recognised club on the planet: Pacha.

The world’s most iconic nightclub, where heritage, music and glamour combine, since 1973 Pacha has been the pioneer of Ibiza’s dance and cultural movement, where the famous cherry logo and the island of freedom go hand in hand.

Pacha has come to represent even more than the famous nightclub to which it gave its name. Today the brand and its unmistakable cherry logo now extend to a carefully curated selection of nightlife, restaurant and hotel brands across the beautiful Balearic Islands and beyond.

And that’s not all. Pacha is celebrating its fiftieth anniversary in 2023 – fifty years during which the brand has become a worldwide phenomenon.

As Pacha and its many fans around the world celebrate this anniversary, brand awareness will be higher than ever – and Pacha will be partnering Poetic Brands to design and develop collaborative fashion ranges to meet the high demand for Pacha apparel and accessories.

Poetic Brands will be targeting all major European fashion retailers as well as online retail with a wide range of apparel, accessories, swim and beachwear, expected to be in-store from spring/summer ’24.

Elliott Matthews, Managing Director of Poetic Brands, says: “A pioneer of clubbing, dance and fashion, Pacha is both a venue and a worldwide brand that has revolutionized leisure and entertainment globally. It’s a real privilege to work with this iconic brand. We’re looking forward to producing fashion ranges of Pacha apparel and accessories.”

Fabio Lenzi, Group Brand and Development Director of Pacha, adds: “This is a great partnership for us, and one we want to celebrate on and off the dance floor. With the help of Poetic Brands, one of the most respected names in ethically sourced coordinated lifestyle ranges, we are looking forward to producing a truly memorable range of apparel and accessories.”

Nick Reid CEO of Essential Republik, who brokered the deal, adds: “We are thrilled to have introduced these two great businesses and negotiated what is set to be a tremendous partnership. Pacha is a huge, one-of-a-kind, lifestyle brand, encapsulating music, fashion, nightlife and hospitality, all under its famous double cherry umbrella. It made natural sense to us at Essential Republik for Pacha to partner with Poetic Brands – global leaders in delivering fashion led licensed collabs, with their unparalleled industry experience and honourable business ethics.”