LOS ANGELES – Cider, the global fashion brand favored by Gen-Z trendsetters, and Bratz®, the highly popular fashion doll line known for its bold and edgy aesthetic, from MGA Entertainment, are thrilled to announce their first-ever collaboration. The highly anticipated collection, Pretty ‘N’ Punk™, brings together the rebellious spirit of ’90s London with a contemporary twist.

Drawing inspiration from the forever iconic punk scene of London and the classic Bratz doll collection of the same name from 2005, Cider’s Pretty ‘N’ Punk collection embraces a fearless fusion of prints, rhinestones, pins, chains, mesh, and more. This electrifying line boldly defies conventions and celebrates the power of individuality and expressiveness. With a perfect balance between sophistication and rebellion, this collection positions Bratz and Cider as the modern-day English rose with thorns.

“Cider is thrilled to partner with Bratz for our first collaboration, ‘Pretty ‘N’ Punk.’ This collection is a celebration of individuality, self-expression, and breaking free from societal norms,” said Fenco Lin, Co-Founder of Cider. “We were inspired by the energy of ‘90s London and wanted to bring that spirit to a new generation of fashion-forward individuals. The collection combines elements of punk with our signature Gen Z flair, resulting in a high-voltage collaboration that truly captures the essence of both brands.”

“As a global fashion brand rooted in the aspirations of our consumers, we are constantly inspired by the evolving expressions of individuality within Gen Z. Collaborating with Bratz, an influential brand that has shaped fashion for decades, allows us to unite the innovative vision of Cider with the timeless charm and audacity of Bratz. Together, we will bring forth a collection that embodies the spirit of self-expression and captures the imagination of our community.” – Yu Oppel, Co-founder of Cider

“For 22 years, the Bratz brand has remained true to its values of inclusivity, authenticity, individual style, and of course, a passion for fashion, which align perfectly with Cider who believes that fashion is the perfect tool to celebrate oneself,” said Mindy Puente-Escalera, Senior Vice President, Global Licensing, MGA Entertainment. “We are excited for this first collaboration with Cider and look forward to continuing to grow the brand through this and other partnerships.”

As part of the launch of the new collection, Cider will debut an exclusive styling event via their Discord channel, where Cider and Bratz global communities will get a chance to put together Bratz-inspired outfits and share them within the platform for a chance to win items from the Bratz x Cider assortment. Attendees will also have the chance to shop and style the collection first-hand. This styling-event kicks off July 7, 2023, with the winner being announced on July 20, 2023. Also coinciding with the Bratz x Cider collaboration, Bratz will re-issue the Pretty ‘N’ Punk doll line globally later this month, available online and at select retailers worldwide.

The Bratz x Cider Pretty ‘N’ Punk collection is available for purchase worldwide starting today, July 7, exclusively at https://www.shopcider.com/, and sizes range from XXS – 4XL.

About Cider
Cider is a globally-minded, social-first fashion brand. Founded in 2020, the company’s innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally-native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion – without having to sacrifice affordability. Simultaneously, Cider inspires its customers with its ethos that fashion is the perfect tool to celebrate yourself – and own your spotlight – on any day of the week.

About Bratz
Since their debut in 2001 from MGA Entertainment, Bratz® has taken the global toy and fashion industries by storm with their unyielding commitment to inclusivity, self-expression, and, of course, a passion for fashion. Celebrating 22 years since their introduction, the brand is as popular today as ever, maintaining cultural relevance. Bratz continues to celebrate their community of fans who grew up loving the inclusive dolls and who have found inspiration in their beloved “it” girl attitudes throughout the decades. To stay up to date with the latest Bratz news and view exclusive content, check out www.bratz.com and the Bratz social media channels: Instagram, TikTok, Facebook, and YouTube.