Brand Liaison Built Stable of Retailers, Licensees and Collaboration Partners To Honor This Historic Milestone

As the world begins to honor the historic 50th Anniversary of Hip Hop on August 11, Legends Recordings and The Brand Liaison are proud to announce a roster of retailers, licensees, brand collaboration partners and events that are celebrating the anniversary and supporting the For the Culture Fund to give back to communities that supported Hip Hop for five decades. The official 50th Anniversary of Hip Hop festivities will kick off with the Battle Champs competition sponsored by Snipes in Times Square from August 13-15 and will crown the Kings and Queens of the MC’s, DJ’s, graffiti artists, breakers and beatboxers as judged by some of the legends in each of these core elements of Hip Hop.

Licensing partners include apparel from Marc Ecko/Thread Collective, Ed Hardy, Mitchell & Ness, Wren & Glory, IML, Philcos, Haus of JR, Killer Tees, Da Spot and Brisco Apparel, along with headphones, speakers and other electronics from MiGear, throws and other unique products from Uncanny Brands, fan chains, stickers magnets and lanyards from AtaBoy and Aminco, eyewear from Vontelle, and posters from Imageo Art.

50th Anniversary of Hip Hop merchandise from these and other suppliers will be featured at hundreds of doors at all the major retail channels from Macy’s to Walmart, specialty channels such as Hot Topic and Forever 21, and ecommerce players like Fanatics, Amazon and Threadless, who is also running a dedicated 50th Anniversary of Hip Hop design challenge.

The 50th Anniversary licensed apparel will also be supported by strategic collaborations with classic brands that have a rich history in the Hip Hop community such as Mitchell & Ness, Marc Ecko, and Ed Hardy. The program will include a very special collection from legendary graffiti artist Tats Cru and the NBA which will drop in late October right before National Hip Hop Celebration Month in November.

Finally, the international celebration will start on October 6 at the 50th Anniversary of Hip Hop European Headquarters in Berlin with 50 weeks of straight programming including a pop-up shop, events, receptions, workshops, and masterclasses. This global celebration will last a full year until the Universal Hip Hop Museum opens at the end of 2024.

About The 50th Anniversary Of Hip-Hop
August 1973 marks the origins of Hip Hop music, and an entire culture that has moved the world for 50 years….   As part of the worldwide celebration for this iconic cultural milestone, Legends Recordings, LLC is proud to announce the launch of The 50th Anniversary of Hip Hop licensing program.   Lead by Licensing Agency The Brand Liaison, The 50th Anniversary of Hip Hop international licensing will include concerts and music festivals, educational and cultural events, television, podcasts and publishing, collaborations and of course worldwide merchandising rights in virtually every imaginable category.   Now for the first time ever, manufacturers and promoters will be able to license these once in a lifetime marks and join in the celebration of this global iconic event.

About Legends Recordings, LLC
Legends Recordings, LLC is the official licensor of the 50th Anniversary of Hip Hop trademarks and art assets.  For more information on the 50th Anniversary of Hip Hop Licensing, contact Steven Heller of The Brand Liaison: Steven@TheBrandLiaison.com 

About the For The Culture Fund
Beats Rhymes & Relief is a 501(c)3 charity that harnesses the power of Hip-Hop to raise awareness and support for global humanitarian relief projects, including the For The Culture Fund, the first of its kind focused on a holistic approach to healing. With an initial goal of raising $250,000,000, this fund will be used to issue grants to 50 U.S.-based organizations with missions to improve the community through at-risk youth services, violence prevention, criminal justice reform, food security, and health and wellness services. 

About The Brand Liaison, LLC
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com