More Miraculous Fun Coming in Fall 2023 in Latin America with Publishing from Kodansha and Panini and Live Experiences Including the Miraculous Run

Santa Monica, CA — Award-winning global independent animation studio ZAG will exhibit at LicensingCon Brazil for the second year running to showcase its brands and highlight the growth of ZAG in the region. Brands include the globally popular property Miraculous™ – Tales of Ladybug and Cat Noir, a co-production with Grupo Globo. Also to be presented is the animated CG action-comedy series, Ghostforce™, available across Latin America on Discovery Kids, and also on SBT in Brazil from August 19, 2023. ZAG will share its brand plans for the properties at an exclusive summit and cocktail on the first night of the event.

Miraculous is a 360 brand reaching fans at all touchpoints, from content to games, products, and experiences. Following the global success of the launch of  Miraculous™: Ladybug & Cat Noir, The Movie, Miraculous is stronger than ever. The movie originally launched theatrically in Europe in early July, with over 1.5 million tickets sold in France, over 1 million in Germany, and over 700 thousand in Poland. On July 28, the movie premiered on Netflix in over 50 countries, becoming a top-ranked movie on their Top 10 Global Movies list. And more new content is coming with two animated specials! Paris, Tales of Shadybug and Claw Noir, is set in an alternate universe where Ladybug and Cat Noir are the villains; and Miraculous Action is a special episode to raise awareness about the global plastic crisis.

New products and events for Miraculous are scheduled for launch in the region this year. These include a range of apparel from Loja Anime and FAN LAB stores (print on demand) for young audiences, and featured in the fashion show of Licensing Brazil; a range of oral care from GUM; a 32-page illustrated Miraculous movie sticker book by Panini; a manga from Kodansha by Koma Warita and Riku Tsuchida, rated for ages 8 and up; and a new line of back-to-school backpacks for 2024 from Dermiwil. Miraculous will also be featured in December aboard the Gloob Ship where children can enjoy Miraculous attractions including encounters and greetings with the superhero characters; C+E will launch Miraculous experiences at malls in September in Curitiba; and the popular Miraculous Run from BTS Eventos, which took place earlier in the year in Brazil, will have another edition this year. And coming in 2024 is a new global event, Miraculous Day.

Gaming continues to be popular across the LatAm region. The mini game from PKXD, which launched in April 2023,  already has over 105 million plays, with 37 million from Latin America; and  Brazil is the #1 country to download the official Miraculous app that has over 250 million downloads to date. Additionally, the new mobile game, Miraculous Life, for iOS, GooglePlay and Amazon, surpassed 6 million downloads with 38 million minutes played globally in 3 months with almost 50% of downloads from Brazil! And Brazil has the most plays of the Roblox game Miraculous RP: Quests of Ladybug & Cat Noir outside of the U.S. The console game, Miraculous: Rise of the Sphynx from GameMill Entertainment continues to rank highly around the world.

For Ghostforce, Halloween 2023 marks the launch of the first products at retail for the brand. Novabrink is launching costumed 18-inch figurines of the Ghostforce heroes as well as Halloween costumes; Xalingo will unveil wooden board games, jigsaw puzzles, activity sets, memory games and dominoes; luggage, backpacks and lunch boxes will be available from Dermiwil; and Lolla Sorvestes will offer ice cream. C+E will also launch Ghostforce experiences at shopping malls in September in Curitiba.

“Our brands continue to perform exceptionally well across Latin America with a broad and passionate fan base from kids to young adults,” commented Angela Cortez, VP Licensing, Latin America & Canada. “Miraculous is stronger than ever with a 360 program that reaches all age demographics with the core brand, as well as manga, gaming, and music. And for  Ghostforce, we are working closely with our content partners Discovery Kids and SBT to amplify toys, back to school, party goods and apparel as well as mall event activities.”

About Miraculous™

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and has been ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series is available across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug & Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 550 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards, and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022 and 2023.

Created by ZAG and co-produced with Method Animation (Mediawan Kids & Family), Miraculous™ – Tales of Ladybug & Cat Noir follows the adventures of two seemingly typical teenagers with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But during the day, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know that this is Marinette of her class. Marinette, the normal girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, its beloved City of Lights, can they overcome unexpected villains?

About Ghostforce

The stakes are high, but always incredibly fun in Ghostforce! Liv, Andy, and Mike are three elementary school students who secretly form a team of superheroes to fight the ghosts of New York. Its founder and commander, Ms. Jones, is a brilliant scientist who does everything she can to better identify ghosts and even created a fourth member, Glowboo, an Artificial Intelligence that works with phantom energy. With each mission, Liv, Andy, and Mike transform into Myst, Fury and Krush, superheroes armed with the powers of the capturing ghosts and high-tech gadgets invented by Mrs. Jones. They are the only ones who can hunt down ghosts and fight them… before they rush back to school, so they don’t miss the next science class!