Mattel Creations and Kartell Unveil UNO x Kartell, a Special Edition of Art, Gameplay, and Iconic Style
EL SEGUNDO, Calif. — Mattel, Inc. (NASDAQ: MAT) announced today that Mattel Creations, the company’s design collaboration and direct-to-consumer platform, is adding to its growing list of creators with a unique UNO collaboration with design company, Kartell, to create a unique collection that spans play and interior design. This collaboration fuses the iconic designs of two brands: Kartell’s Componibili, designed by Anna Castelli Ferrieri, and the playing cards of the world’s number 1 card game, UNO.
“Componibili UNO,” a limited-edition masterpiece, comprises a four-element version of Kartell’s Componibili, featuring pristine white bodies adorned with the hallmark hole-grip doors in the vivid hues that UNO enthusiasts adore: red, yellow, green, and blue.
Art and play collide as the second facet of this crossover project introduces a special deck of “UNO” cards tailored to complement the new Componibili model. These cards proudly showcase Kartell’s most popular products in place of traditional numbers, including the renowned Louis Ghost chair, the innovative Battery lamp, the practical Mobil drawers, and the captivating Bookworm bookcase. Iconic UNO Wild Cards include the charismatic Attila gnome and the limited edition Componibili, making this deck of cards an absolute essential for collectors and design aficionados alike.
Lorenza Luti, Kartell’s Director of Marketing & Retail, comments on this exciting collaboration: “The Kartell lifestyle extends to collaborations that reveal affinities with our own creative and stylistic mindset. This collaboration is a natural evolution in the cross-pollination of ideas between the most iconic products of both brands. Kartell’s Componibili adopts the traditional colours of Uno playing cards, while Mattel’s Uno cards feature our best-known products. This project with Mattel Creations not only signifies an artistic collaboration, but also provides an extraordinary gaming opportunity for the design aficionados.”
Kim Culmone, Senior Vice President and Head of Design, Mattel adds, “The Mattel Creations collaboration with Kartell brings together the magic of design and play. The special edition Componibili and UNO playing cards are more than just collectibles; they’re a celebration of creativity and style and we’re thrilled to expand our offerings into the interior design space with Kartell.”
This collaboration marks an innovative way for Mattel Creations to collaborate with the interior design world to bring a synergy of both iconic brands. Mattel Creations is more than a digital marketplace; it’s a platform for bespoke collectibles developed for and by creators, collaborators, and innovators who share a love for Mattel brands. It’s toys as art and art inspired by toys with a highly collectible nature. The special edition UNO deck will be available to buy on Mattel Creations.com, plus a limited-edition bundle with UNO Componibili on Kartell.com and selected stores worldwide, all from November 16th.
About Kartell
Kartell, a pioneer in the world of Italian design, has been a symbol of innovation and creativity since its founding in 1949. Renowned for its unique and modern approach to furniture and interior design, Kartell’s products are distinguished by their exceptional quality, form, and functionality. The collaboration with Mattel continues to exemplify Kartell’s commitment to pushing the boundaries of design, marrying art and utility to create unparalleled, limited-edition pieces.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.