LOS ANGELES – Care Bears™, the cherished and iconic brand under Cloudco Entertainment, celebrated for its message of sharing and caring, has joined forces with the globally renowned lifestyle brand Sanrio® and its beloved Hello Kitty® and Friends franchise. This enchanting collaboration seamlessly merges the worlds of Hello Kitty and her supercute friends with the heartwarming universe of Care-A-Lot, giving rise to an extraordinary union that will captivate fans of all ages.

Launching in early Spring 2024, this special collection marks an exciting crossover between Care Bears and Hello Kitty. Together, they unveil a captivating array of themed items. This magical assortment promotes self-expression, inviting everyone to embrace adventure alongside their treasured Care Bears and Hello Kitty and Friends characters.

The collection is set to hit shelves in early Spring 2024 at select retailers and select availability on sanrio.com. Look for the fashion collection and exclusive plush items at Target, exclusive Loungefly bags, accessories, home goods, and apparel at Hot Topic, and novelty accessories, stationery, and plush at Claire’s.

“Care Bears, the iconic brand known for its message of caring and friendship, has been cherished through generations. We’re thrilled to have Hello Kitty and Friends join Care-a-Lot, adding their unique charm and magic. This collaboration opens new avenues for engagement and introduces the magic of Care Bears to new friends,” states Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

The addition of Hello Kitty and Friends to Care-a-Lot adds a delightful touch to this fashionable collection, allowing fans to express themselves alongside the iconic characters. Through this collaboration, both Care Bears and Hello Kitty fans will have the opportunity to experience a shared world that celebrates sharing and caring and fosters a sense of togetherness and joy.

“We are happy to partner with Care Bears, a brand that exemplifies our core values of friendship, kindness and inclusivity, and bring fans a special assortment of supercute collectibles in time for Hello Kitty’s 50th Anniversary in 2024,” said Jill Koch, SVP of Marketing, Brand Management and Creative at Sanrio, Inc. “We hope to bring smiles to everyone’s faces as they enjoy this iconic fusion of two brands that are dedicated to inspiring friendship around the world.”

As a leading brand for over 40 years, Care Bears has captivated the hearts of millions of fans globally and continues to grow rapidly in popularity. The collaboration with Hello Kitty further enhances the experience for fans worldwide.

For more information about this exciting collaboration and to explore the Care Bears World with Hello Kitty and Friends, visit sanrio.com.

About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.

About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.