Langley,  UK —  Iplayco unveiled a partnership with Rovio Entertainment for a new line of Angry Birds-themed interactive and gamified attractions.  The deal was brokered  by IMG.

The engaging new attractions include the “Attack on Pig City” Ballistic Adventure, the “Protect Bird Village” a ‘Tag Active’ experience, and the interactive multi-event “Angry Birds Inflatable bounce park”. These attractions feature a range of interactive, digital experiences as well as media-guided AV interaction and gamified elements. These one-of-a-kind attractions deliver unique ways for guests to enjoy the Angry Birds storyline firsthand. They are now available worldwide, with more customizable offerings currently under development.

Iplayco President Scott Forbes said, “Iplayco is extremely excited to have these newly licensed Angry Birds attractions available Worldwide to our client’s base. We will be showing the new products at the upcoming DEAL trade show in Dubai in March.” 

Katri Chacona, Head of Brand Licensing at Rovio, added, “We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand.”.

Angry Birds is a global entertainment brand with its roots in mobile gaming. The brand rocketed to success in 2009 with the launch of the original Angry Birds mobile game, using their viral success as a launchpad into licensed products, animation, feature films, and location-based entertainment. The Angry Birds games have been downloaded over 5 billion times, with a large global player base in their active games such as Angry Birds 2, Angry Birds Dream Blast, and Angry Birds Friends.

Angry Birds animated content is available on various streaming platforms around the world, as well as the Angry Birds YouTube channel, where their videos have been viewed over 8 billion times. Angry Birds has also teamed up with numerous partners in location-based entertainment to deliver unique experiences that ring true for the brand’s memorable characters, trademark humor, and heritage in gaming. These include a branded café in New York City, activity parks and themed attractions in locations around the world, as well as immersive arcade experiences.

Iplayco celebrated its 25-year anniversary as a worldwide leader in the amusement and family entertainment industry. Their products include high-quality Interactive playgrounds, Tag Interactives, Trampolines, Adrenaline Parks, My Town, and numerous other offerings. Iplayco has sales and production facilities located in North America, Europe, and Asia. The company runs thousands of installations including Theme Parks, Retail, Restaurants, Family Entertainment Centers, Science Centers, Museums, and unique Family Friendly locations.