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Bored of Directors – NFIP Holdings (Brand Central)
Bored of Directors (BoD) is the premiere collective of Bored Ape Yacht Club (BAYC) NFTs. BoD owner, NFIP Holdings, with its exclusive licensing agency, Brand Central, continued to build the BoD brand globally to industry fanfare. BoD offers a diverse collection of BAYC Apes featuring a variety of aesthetics with a creative style guide that pushed beyond apes and into lifestyle. In 2023, Bored of Directors solidified its global presence with the help of its nine international agents spanning Europe, Latin America, South Africa, South Korea, China, Australia, and New Zealand. With the help of its 24 licensees globally, BoD has broken the mold in NFT licensing with leading licensees like Bioworld (apparel, U.S.), Poetic Brands (apparel, U.K.), 361 (apparel, footwear DTR, China), Ripley (apparel DTR, Peru) and more. Bored of Directors merch can be found in retailers like Walmart, Fred Meyer, Target Australia, Fashion Nova, LIDS, and more.
Chefclub
As part of a 2023 back-to-school loyalty campaign, 170 Cora and Match stores offered their customers a selection of 24 million Chefclub-branded products. This initiative was based on Chefclub Kids’ unique approach to engaging families and breaking the barriers that prevent the youngest from entering the kitchen, including reading, measuring, and cutting. We have created an immersive, character-driven universe that naturally expands into entertainment, food education, or environmental awareness.
The campaign was centered around Chefclub’s Super Veggies and Super Fruits—a universe dedicated to fruits and vegetables where each of them is a superhero with specific powers. For example, our Carrot character has great eyesight (because vitamin A is beneficial for your eyes). The theme was featured across magazines and millions of playing cards, collectibles, plush products, utensils, etc. The campaign was a great success as it resonated with the entire household as well as retailer values and was backed by digital support from Chefclub (tailor-made video production, social media promotion, and newsletters), generating millions of views.
emoji – The Iconic Brand – emoji company GmbH (Retail Monster)
The emoji company is the owner of the registered emoji trademark in up to 45 classes for goods and services in more than 150 countries around the world. The emoji company’s extensive rights portfolio covers more than 1,000 trademarks and more than 25,000 emoji brand icons and designs protected under copyright laws and available for legal licensing and merchandising, promotions and events, entertainment services, and marketing campaigns.
Official partners of the emoji company include more than 1,300 world famous global license partners, including Sony Pictures Animation, PUMA, L´Oreal, Ferrero, Unilever, Burger King, Zara, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A, The French Post, and Trolli, amongst many others. The globally and multiple awarded emoji brand is positioned #55 of the Top 150 Global Licensors and the emoji brand is one of the most influential universal lifestyle brands of all time.
Five Nights At Freddy’s – Scott Games (Striker Entertainment)
FNAF has become a well-established gaming IP and consumer products success, and 2023’s theatrical film debut solidified FNAF’s place as the new standard to aspire to in game-to-film adaptations. The game property saw instant success in the CP market in 2014 and has grown to include more than 40 global licensees across all categories, 11 games released, 16 million Scholastic books sold to-date, and over 40 million game downloads across all titles. Then, the first live action FNAF film shattered box office records. The release was the largest debut of any film debuting on Halloween weekend in record. Further, it was a top three debut for any horror film, and the #1 opening for a PG-13 horror film. In 2023, FNAF has proven its ability to exceed records as one of the top digital brands in the market.
Minecraft – Microsoft (CAA Brand Management & Merchantwise)
Minecraft is the best-selling video game of all time with 141 million monthly active players across 22 platforms! In 2023, Minecraft celebrated over 300 million copies sold of the game! Minecraft has translated the game’s success and identity in their global licensing program, offering products to delight players of all ages that inspire a generation of game changers. Minecraft has a global, over 100-licensee strong licensing program ranging from toys with LEGO, Mattel, Moose, Hasbro, and Panini to apparel with Fashion UK, Bioworld, and Caprice Australia. There are also agreements across home, publishing, BTS, and global DTRs with the likes of Uniqlo and C&A. With collaborations with brands such as Crocs and Havaianas, Minecraft ensures they offer their loyal players everything they could want.
Minecraft also celebrates its franchise events, including the brand’s 15th anniversary at retail, to be even closer to its fans, such as gaming weeks at Primark, Everything Minecraft pop-up stores in Japan and retail activations at Big W (Australia), Smyth’s Toys (Europe), Aeon (Japan), C&A (Brazil), and many more!
Sonic the Hedgehog – SEGA
Sonic continues to be one of the hottest entertainment properties serving a wide demographic, from kids to adults! With a nearly 50/50 boys to girls split, and a balanced mix of age and ethnicity, Sonic reaches all walks of life worldwide. Once considered just a boys’ gaming brand, Sonic the Hedgehog is now considered to be a true evergreen family brand that offers something for everyone. 2023 was another incredible year of growth for Sonic. Sonic Prime was a top 10 show on Netflix, and Sonic continued to be a #1 branded game on Roblox. Sonic consumer products again saw significant growth, driven by category expansion and increased placements across dozens of retail accounts. Latin American and European businesses also exploded. 2024 will be a massive year, fueled by the third movie in December and releases across Games, TV, Mobile, and Metaverse. We are excited to watch Sonic continue to grow!
