CoComelon Toys at Smyths superstores – Smyths Toys Superstores

360-degree omni-channel marketing campaign with pan-European toy specialist retailer Smyths Toys Superstores, which included the creation of original, exclusive, and bespoke CoComelon content, featuring key Jazwares items/drivers for the Holiday 2023 and Smyths’ very own mascot Lilly. The hero piece takes place inside a Smyths store, with Lilly browsing the aisles and interacting with the CoComelon products, which come to life.
The campaign is a true testament of how uniquely positioned Moonbug is to deliver innovative and bespoke content to our consumer products partners. As part of the campaign, multi-format content was also produced for TV, Meta, TikTok, and YouTube to connect with consumers at each touchpoint of their journey. Product sell-through increased by 35% on the week of the campaign launch in the U.K. In addition to the U.K, the campaign also ran in France, Germany, and the Netherlands.

Comcast/Xfinity Gig Internet -“Red Flags” – Comcast/Xfinity

“Red Flags” was our sleeper-hit advertisement of the year. The objective was to drive home the superiority of Xfinity Internet over mobile hotspotting, while demonstrating how cutting corners can make you look foolish. We approached which red flags appeared in the final edit extemporaneously. Everyone on set, including talent, made suggestions and pushed the envelope. The result was a hilarious unscripted tailbone tattoo and a guest appearance from 2023’s breakthrough horror darling, M3GAN, also not scripted. “Red Flags” epitomizes best-in-class creative storytelling where pop culture amplifies the narrative with subtlety. This successful merger of sister brands wowed executives and was included in our 2023 Super Bowl buy, a mere five days before the big game. Conclusions from AdPianalysis, informed by MarketCast ad tracker, indicated that “Red Flags” changed the course of our mobile-only advertising. Scoring high likeability among prospects (a rare feat) driven by humor, clear storyline, and benefits.

Discover Imagination – tonies

The tonies’ Discover Imagination campaign featured not one, but six major entertainment licenses. Using popular characters from Peppa Pig, PAW Patrol, Spidey and His Amazing Friends, Frozen, and others, we encouraged parents to help get kids off of screens and discover imagination. Our hero TV spot and supporting digital campaign brought this idea to life simply and seamlessly, but the effort behind it was anything but. Anyone who has worked in licensing can appreciate the difficulty in abiding by franchise guidelines and obtaining IP approvals. We broke through barrier after barrier in selling the cross-franchise concept, and ultimately received full cooperation from entertainment’s top-tier licensors.

Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)

Advertising within any sporting category is typically saturated with celebrity sport-stars. Encouraged by Born Licensing’s research on the effectiveness of famous characters in advertising, creative agency Tombras came up with a brilliant concept for renowned golf retailer, PGA TOUR Superstore. The brand had previously only ever used famous professional golfers in their advertising, so it was a big step for them to license fictional golfer Derick ‘Chubbs’ Peterson from the hit ‘90s movie Happy Gilmore. The nostalgia-fuelled campaign, which saw Carl Weathers reprise his role as ‘Chubbs,’ appealed directly to the brand’s core demographic. Consisting of three 30-second films, the campaign launched on cable and digital during the Waste Management Phoenix Open, followed by broadcast with heavy rotation on golf networks and during key live golf tournaments such as the U.S. Open. It was given a 4-star review from Dave Reviews—one of the industry’s most respected publications.

It’s OK I’m with The AA – The AA (Born Licensing)

The AA, the U.K.’s leading driving services business, launched a nationwide campaign created by The Gate called “It’s OK, I’m with the AA,” showing how their multi-service provision gives its members an unshakable confidence—no matter what they might face in their driving world. Building on the campaign, the AA partnered with the Street Fighter video game franchise, drawing from the famous bonus level scene from Street Fighter 2. The DOOH campaign launched with high-impact, full-motion sites plus key OOH sites across the U.K., with further amplification through social channels. The film won Ad of the Day by industry giant ‘Campaign’ and received rave reviews on social media. As a result of the overall “It’s OK I’m with The AA” platform, The AA reached multiservice awareness at 74%, membership rose by 20%, and 82% of those surveyed agreed that The AA gave them confidence.