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Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
The Caran d’Ache x Keith Haring collection was available from September 2023 in all Caran d’Ache points of sale and stores worldwide as well as online. The collection reflects the values and visions shared by the artist and the Swiss brand, paying tribute to the world of Keith Haring. At the centre of this collection is one of the artist’s best-known drawings: two figures carrying a red heart in their outstretched hands, present on each of the product’s boxes. The special edition is composed of six items, consisting of writing instruments, colours sets, a notebook, and a colouring pad. The launch was supported by dedicated in-store materials, window displays, and a 360-degree marketing campaign including special media events and online contests.
Krispy Kreme x Elf
Six unique Elf-inspired doughnuts. More than 10 global markets participated across all four regions (NA, EMEA, APAC, and LATAM). Totaled 2.2 billion impressions. More than 950 Earned Placements. Averaged 10% lift in same store sales vs. PY holiday program. Distribution across all Krispy Kreme stores and delivered doughnuts to strategic retail partners at Mass, Grocery, and Drug
LEGO x PAC-MAN
The LEGO Icons PAC-MAN Arcade brings two globally beloved brands together for a collaboration that was embraced by a multi-generational audience. PAC-MAN’s signature color was originally inspired by LEGO’s yellow brick. With 2,600 bricks to build, the product pays homage to the classic PAC-MAN arcade cabinet and its iconic characters. Bandai Namco and LEGO brought fans an immersive experience focused on fun through concept and construction. The set introduced a new set of mechanisms to animate the characters, offering a unique LEGO experience that provides quality, collectability, and display value. The program garnered significant commercial success and generated over 435 million impressions across earned and owned media. The set launched exclusively at LEGO stores for their VIP members in 2023.
Montblanc x Van Gogh Museum (TBR The Brand Residence GmbH)
In Spring 2023, Montblanc launched their first Masters of Art Collection honouring the immortal contribution of great artists in their quest for perfection in art. The first edition paid tribute to Dutch painter Vincent van Gogh, in collaboration with the Van Gogh Museum. Van Gogh was introduced into the Masters of Art Collection through five limited edition writing instruments that pay homage to the various personal and artistic periods in the painter’s life, taking design inspiration from some of his most well-known works and idiosyncratic art style. Next to the writing instruments, the collection consists of a notebook, ink, and cufflinks. On Friday June 9 2023, the Van Gogh museum hosted a beautiful diner for Montblanc collectors to unveil the great collection. The collaboration got media coverage on high-end outlets worldwide.
Pringles x The Caviar Co. (Beanstalk)
Pringles x The Caviar Co. introduced the Crisps and Caviar Collection, a limited-edition collaboration featuring two of the world’s finest foods in one premium package, inspired by the TikTok trend of pairing flavored Pringles with various types of caviar. The collection features three Crisps & Caviar kits pairing Pringles Original, Sour Cream & Onion, and BBQ flavors with The Caviar Co.’s Classic White Sturgeon Caviar & Smoked Trout Roe. This campaign generated viral brand love and record-breaking results. Top earned non-Super Bowl Kellanova program. Third highest overall performing Kellanova program. Over 2.4 billion impressions in first week. 81% share of earned headlines amongst competitors. 2,300 online/social placements (Food & Wine, CBS, People, Food Network, Bravo). Featured in more than 760 TV/radio broadcasts (24 national).
Rubik’s Cube x Stranger Things
To celebrate Stranger Things Day 2023, we collaborated with Spinmaster to launch an exclusive edition of the iconic Rubik’s Cube. The classic cube has been altered into a murky version with dark colours and glow-in-the-dark vines and its original packaging was turned upside down. To promote the product launch, we commissioned exclusive art from British illustrator Alex Tillbrook. A perfect example of an ‘in world’ collaboration, the Magic Cube was the #1 worldwide selling toy in the 1980s and even made a special appearance in the first season of Stranger Things. Of course a geek in the 1980s would have a Rubik’s Cube on their bedside table, why would true fans of the show not be excited about this fun collaboration?
Ted Lasso x Jeni’s Ice Cream
Warner Bros. Discovery collaboration with Ted Lasso and Jeni’s Ice Cream on the LTO Biscuits with the Boss Flavor Ice Cream launched in 66 Jeni’s locations and a few regional, independent stores on March 2nd, 2023. Launch was an absolute hit, generating more than 1.2 billion earned impressions, including a dedicated segment on The Today Show, over 140 million impressions in shared media, 30,000 new social media followers, 15,000 new buyers of Jeni’s, 80,000 units (far bigger than any other drop) – sold out, most pints ever sold in a single day, and broad social engagement with 84% positive sentiment, 13% neutral.
