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Athletic Brewing – The Witcher
Athletic Brewing Company and Netflix took fandom for The Witcher to unparalleled heights with the creation of “Geralt’s Gold,” a non-alcoholic hoppy helles brew. Their sorcery spanned digital media, out of home projections, and even a parody social media series featuring Athletic Brewing’s CMO cloaked in arms and armor. While not found on The Continent, “Geralt’s Gold” was made available across key retailers, including Bevmo, Total Wine & More, HEB, and Whole Foods. The online offering sold out rapidly, and the campaign generated over two billion earned media impressions. The success was undeniable—a witcher’s work. Raise your mugs in honor of this bold brew, a testament to unparalleled creativity and the power of immersive fandom
Brach’s – Friends
Warner Bros. Discovery’s program with Brach’s x Friends Conversation Hearts launched Valentine’s Day 2023 in the U.S. Unique phrases printed on the hearts from “How You Doin’?’ to “Pivot” to “Oh My Gawd.” Totaled 1.3 billion unique earned impressions. First 24 hours of launch, media and impressions exceeded expectations by 374%. 679 earned placements featured on Good Morning America, The Late Late Show, New York Times, Access Daily, and many more! Overall 98% positive sentiment. National distribution across Mass, Grocery, Drug, and eCommerce.
Brewdog – Elf
Brewdog teamed up with Warner Bros. Discovery on a limited edition Elf lager in celebration of the film’s 20th anniversary in 2023. The lager was a 4.5% German-style pilsner that’s crisp and has a fresh taste. This product was exclusive to the U.K. retailer Tesco, supported in store with fully branded OFD units. It was available internationally in BrewDog bars, eCommerce, and on board British Airways flights. There were Elf screenings in eight BrewDog Bars over the seasonal period and it was included in the BrewDog Advent Calendar. The collab had a 2.6 million reach from press coverage alone. Fifteen cases sold every hour on the Brewdog Ecom platform for 15 days straight.
FoodStory Brands – Yellowstone
This year, FoodStory Brands and Paramount Consumer Products launched Yellowstone Coffee, a product from their recent line of elevated cowboy cuisine that brings the hit television series to life. The ranch-inspired coffee, crafted with 100% Arabica coffee beans for a full-bodied taste, includes the smooth and balanced notes of Bunkhouse Medium Roast, the bold and robust profile of Ranch House Dark Roast, and the sweet and indulgent taste of Caramel Oatmeal Light Roast. The innovative rustic packaging embodies the Dutton family’s rugged ethos with the recognizable Yellowstone Ranch cattle brand. The products are available in 12-count single-serve coffee pods and 12 oz. bags of ground coffee, available at Kroger, Walmart, and Amazon. The launch of these products ignited a widespread passion and interest in cowboy culture and cuisine, bringing the cultural phenomenon of Yellowstone to America’s breakfast tables. Fans and media praised the products, including a rave review from Esquire.
Treasury Wine Estates – Universal Monsters
19 Crimes teamed up with Universal Products & Experiences to lean into the Universal Monsters portfolio to generate two limited edition glow-in-the-dark wine bottles featuring the iconic monsters of Dracula and Frankenstein for Halloween 2023. This thrilling collaboration featured a unique augmented reality experience that made the monsters come “alive” on the bottle and a rollout of Monsters-themed in-store displays that were integrated to spotlight the product. The collaboration sold out on the 19 Crimes website within one week of launch and was the top two fastest moving SKUs in the wine category at Target.
Witor’s – Bridgerton
Witor’s, a historic Italian brand renowned for producing high-quality chocolates available in major supermarket retail chains, has unveiled a captivating range of pralines inspired by the world of Bridgerton, a celebration of sophistication and regency style. Our entry stands out for its unparalleled creativity, innovation, and originality. Witor’s has masterfully translated the elegance of the Bridgerton universe into a delectable collection of pralines, showcasing a blend of classic craftsmanship and contemporary flair. What makes this licensed product truly special is its diverse range, spanning from elegantly adorned tin boxes featuring delicate floral motifs to uniquely shaped boxes designed to cater to every preference. The attention to detail in both packaging and product design reflects Witor’s commitment to excellence and consumer satisfaction. Its creative fusion of regency elegance with premium chocolate craftsmanship has not only captured the hearts of consumers but has also translated into substantial commercial success.
Witor’s – Harry Potter
Chocolate that fizzes in your mouth, three-dimensional frogs on bars, tickets to Hogwarts transformed into biscuits, and golden crystals that glitter like gold are just some of the magic to be experienced at first bite.
Witor’s wide collection of chocolate and snacks inspired by the Wizarding World, which launched on the Italian market in Fall 2023 with stunning retail executions across all channels, has proven to be a huge success in terms of fan engagement and sales result.
