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B&G Foods – Buffalo Trace, Fireball, Southern Comfort (Brandgenuity)
Brandgenuity brought together the Sazerac Company and spice giant B&G Foods for an exciting launch of three new Weber Seasoning Blends inspired by the flavors of popular spirits, including Fireball, Buffalo Trace, and Southern Comfort. Each seasoning blend is meticulously crafted to capture the iconic flavors of each drink. All three seasoning varieties gained in-line placement at Kroger in August 2023, and Buffalo Trace Whiskey Flavored Weber Seasoning launched at Sam’s Club in September and Costco in October. The products gained additional holiday placement at Walmart. B&G Foods supported the line with a full media plan that included PR, social media, shopper marketing (in-store demos, shelf talkers), recipe development, influencer partnerships featuring video content, and more.
Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
In March 2023, the lemon-lime taste of Sprite came to the tiny Tic Tac mint for a brand-new refreshing experience: Tic Tac Sprite. The product combined Tic Tac with the tingly, refreshing experience people have come to know and love when drinking a Sprite. This partnership marked the coming together of two iconic global food and beverage brands, which share the same lively and fun-loving DNA. The new, limited edition, Tic Tac Sprite launched in over 20 countries, selling over 10 million units. The launch was supported by a 360-degree integrated communication plan, including comprehensive digital and social media activations. The limited-edition mints are available in four different size formats, making Tic Tac Sprite perfect for refreshment on the go or for sharing with friends.
Frankford Candy LLC – Kraft Mac & Cheese, Oscar Mayer, Lunchables, Claussen, Bagel Bites (Brand Central)
The Kraft Heinz confection program is the fastest growing brand for licensee Frankford Candy with more than 311% year-over-year growth. Frankford and Kraft Heinz delivered innovative and fun products that included gummy Kraft Mac & Cheese noodles, gummy Oscar Mayer hot dogs, gummy bagel bites, and gummy Lunchables kits! Frankford launched 10 new SKUs with national placement at retailers like Walmart, Target, Five Below, and Walgreens. Highlights include the Claussen Gummy Pickle Jar with 96% sell thru in Walmart and the third highest sell thru of ALL Frankford products! There was also a dedicated tower of the Kraft Heinz gummies at Target for the holidays where the Lunchables Pizza Snack Pack had 82% sell thru. These products were a viral hit, garnering over 400 million media impressions and showing that consumers loved seeing the Kraft Heinz brands come to life in new fun formats.
GS Retail – Netflix
With the passion to celebrate every fan’s Netflix moments, we partnered with GS25, Korea’s #1 convenience store operating over 17,000 stores nationwide, and launched a snacks collection kicking off with Netflix Jumbo Popcorn with the aim to own the category. Successfully enough, the addictively yummy popcorn with an elevated package design at an accessible price point sold out immediately at launch (roughly over 40% of the estimated annual sales projection). In two weeks, it ranked as a bestseller (Top 1!) in the snacks category, the most competitive category with over 400 products, and in a month’s time over 700,000 SKUs were sold. Through continuous introduction of new products from dry squid to nachos, Netflix’s share of shelf space is naturally expanding and will soon be able to create a massive branded zone, so keep streaming!
Namyang – Mentos (Infiniss)
Mentos soft drink features beautifully the Mentos brand through its flavours and packaging designs in an innovative and creative way. The product is a non-sparkling drink with low sugar that contains jelly bites, in a 240ml can format. It consists of three flavour variants inspired by popular Mentos flavours—lemon and mint, apple soda kick, and fruity mix. The drink is manufactured by Namyang of South Korea under the license and distributed in the European market. It has performed exceptionally well, exceeding 10 million units sold in just nine months since its launch across Europe, and successfully established a solid market presence.
