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Dalstrong – Batman
A fusion of culinary craftsmanship and superhero legend, the Shadow Black Batman Culinary Collection features exquisite illustrations of the dark knight directly on these kitchen essentials. The blade: Raised and recessed texture, coated in titanium nitride, delivers pro-performance and non-stick functionality. The handle: Military-grade G10 composite. Sculpted geometry that is emblematic to the gadgetry of Batman. The blue spacer echoes his hues. Materials and decoration techniques that are a first in the culinary category. Be inspired. Slice and dice with Gotham City’s hero by your side! Three items in this collection are a chef knife, ulu, and chef + paring knife set. Each includes a leather sheath and wearable/displayable emblem. Unboxing experience delivers a dramatic, joyful impression carried through to the product. Sold out in six days. Second launch sold out in four days. Third launch (soon) has the largest waiting list in company history with more than 10,000 sign-ups. Introduced new-to-brand audience, with 30% who additionally purchased non-licensed products and 8% subsequently returned for repeat sale. Most engaging social post in 2023!
Davolink – Minions
Universal Products & Experiences collaborated with Davolink to launch the first-ever Minions WiFi router, inspired by Minion Kevin. Blending exceptional performance with iconic design, features include advanced connectivity, including venting for heat dissipation, and the fastest 6 ECO among the current WiFi standards. Stylish and functional, the Minions Wifi router is designed to be a statement piece for the home, and since there’s no need to hide the router behind a television or cabinet, there’s no signal interference, which allows for even faster WIFI setup.
Dragon Glassware – Barbie
The Barbie™ x Dragon Glassware Collection seamlessly blends two iconic brands, creating a captivating and stylish licensed product line. This collaboration reimagines glassware with a touch of timeless elegance, merging classic Barbie charm with Dragon Glassware’s innovative craftsmanship. The result is a stunning collection that appeals to both nostalgia and modern aesthetics. Products from the collection have been covered in hundreds of publications and are frequently at the top of Barbie-focused gift lists. The products are also some of the best-sellers in their categories on Amazon. Several products from the Barbie™ x Dragon Glassware Collection were also seen in the feature film Barbie this last summer.
Stern Pinball, Inc. – JAWS
Combining entertainment, modern technology, and intricate artistry, Stern Pinball’s hand-crafted JAWS machines offer a completely immersive experience in collaboration with one of the most iconic motion picture thrillers of all time. With brand-new mechanical features and state-of-the-art technology, players will see “blood in the water” from the animated lighting effects, a motorized Shark Fin swimming across the playfield, and much more. In addition to film and audio assets, JAWS includes custom speech by actor Richard Dreyfuss and the movie theme music by John Williams. JAWS pinball utilizes Stern’s award-winning Insider Connected system to further integrate with the brand, enabling players to take on special JAWS quests and work on their lifetime Bounty Hunter rank. At launch, the game garnered significant news coverage, with over 271 million unique viewers per month according to SimilarWeb and articles on top licensing and entertainment outlets, including License Global, Total Licensing, Paste Magazine, and more.
Thai Honda Co., Ltd. – Minions (Pacific Licensing Studio Pte Ltd)
For more than 30 years, Honda motorcycles have reigned supreme in the Thai market, achieving the highest sales and an impressive 70% market share. A recent addition to their product lineup is the Minions Motorcycle, a result of collaboration with Pacific Licensing Studio and Universal Products and Experiences. This Limited Edition Scoopy Model, themed around “Finding the Iconians,” targets teenagers, offering a unique lifestyle experience. Accompanying this distinctive motorcycle is an exclusive matching helmet, a feature exclusive to Thailand and unrivaled globally. The official product launch occurred at the International Motor Show in March 2023, simultaneously introduced across 1,200 dealers nationwide. Since its debut, retail sales have skyrocketed, with 6,000 units of the limited edition already finding eager buyers.
Xiaomi Communications Co., Ltd. – Harry Potter
The first Harry Potter licensed smartphone – Redmi Note13. 10,000 sets sold out in one second when it was released for pre-order in April 2023.
Zara – Peanuts (WildBrain CPLG)
Iconic brand Peanuts reunited with global retailer Zara for a second unforgettable homeware collection, launched in September 2023. Building on the success of the previous collection, this collegiate-inspired wave spans across towels, bedding, homewares, nightwear, back-to-school stationery, drinkware, and babywear. The range was an immediate hit with customers worldwide, with standout items including a Snoopy-themed lamp. Available in over 500 stores globally as well as online, the timeless designs featuring beloved characters Snoopy, Charlie Brown, and friends and are a perfect match for the broad range of homewares that Zara offers. An impactful online and social media campaign drove significant buzz at launch.
