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Aristocrat Gaming – NFLPA
The first of its kind licensed slot game, Super Bowl Jackpots debuted in 2023 featuring hundreds of NFL players. The groundbreaking Super Bowl Jackpots features over 850 NFL Players and swiftly claimed the title of Aristocrat’s #1 slot gaming machine in the U.S. Boasting over 1,000 installations in casinos nationwide, the trajectory points to a robust growth with a projected 2,000 installations by March 2024. The launch media strategy left an indelible mark, amassing over 100 million actual impressions across social and digital platforms. Anticipating continued success, plans are underway to introduce new NFL Player featured slot games, expanding not only on casino floors but also in the realm of digital gaming formats.
ByTech – Bugatti (IMG)
Bugatti, in collaboration with ByTech Inc, introduced a luxury line of electric scooters. Available in three Bugatti colors, with Bugatti Red and Green joining later in the year. ByTech’s advanced technology integrates eye-catching features like floor lights, turn signals, and a Bugatti logo back-light. The larger 10-inch model boasts added security with a code locking system on a larger screen, reaching speeds up to 22.5 mph, dual locking mechanism, wider tires, rear suspension, and upgraded hand grips. These and other features make the Bugatti eScooters unique in performance as well as styling and the product arrives in an elegant and luxurious packaging that makes for an impressive unboxing experience. Bugatti eScooters saw immense success in 2023 since their debut at CES, going viral with millions of views. Notably, a TikTok video garnered 9.3 million views. Anticipating continued success, Bugatti plans North American sell-outs and EU expansion.
Car Off Shore S.r.l. – FIAT 500 (IMG)
The FIAT 500 Off-Shore is a one-of-a-kind, limited-edition speedboat inspired by the iconic Fiat 500 chassis silhouette and created by 24-year-old Italian designer Antonio Galasso. To showcase the first design concept the designer fitted a Fiat 500 car body on a hull, proceeding to then set up a start-up company to secure the Fiat 500 license and work closely with the Stellantis FIAT Design Centre to bring the concept to reality. The final result is the unique “Car of the seas,” now a 4.7 meters runabout speedboat that marries the car’s iconic design with advanced technology and functionality to create a unique and safe boating experience. The Fiat 500 speedboat, entirely made in Italy, is a true reflection of excellent national craftsmanship, invoking Fiat 500’s rich heritage to provide a charming and innovative new way to navigate the seas. The speedboat has been available at retail since June 2023 with production limited to 500 numbered units, having already been sold in Greece, Hungary, Italy, Spain, Switzerland, Australia, UAE, and the U.S.
Cloth & Company – Bendolph, Bennett, Pettway & Wilson (Artists Rights Society)
Distinctive, bold, and vibrant, the Philadelphia Museum of Art x Cloth & Company Gee’s Bend home furnishing line redefines the intersection of art and interior design. The collection merges quilting, often dismissed as a “women’s hobby,” with design innovation, utilizing 3D rendering technology to adapt these textiles into functional pieces for the home in a seamless fusion of tradition and modernity. The striking 16-piece collection pays homage to five revered female African American textile artists from Gee’s Bend, Alabama: Mary Lee Bendolph, Delia Bennett, Annie E. Pettway, Loretta Pettway, and Magdalene Wilson. Their quilts (all held in the Museum’s collection) are masterfully translated to chairs, benches, headboards, and more—the fabric made to mimic the texture of the original pieces. Their voices and their stories are intricately woven into the fabric of the collection’s promotion, serving as a powerful platform to raise awareness of their significant contributions to textile artistry.
Custom Accessories – Dr. Scholl’s (Brandgenuity)
Brandgenuity brought together Dr. Scholl’s, a brand trusted with providing comfort and support to help people move and live better, with Custom Accessories, a leading maker of aftermarket auto accessories in the U.S., to develop a portfolio of automotive accessories. The program launched with an eight-SKU assortment of seat cushions at more than 10,000 doors across Walmart, Meijer, and O’Reilly Auto Parts. Custom Accessories is expanding the assortment with steering wheel covers and seat covers and expanding distribution. The seat cushions leverage unique Dr. Scholl’s technologies like the Massaging Gel, bringing ergonomic comfort to the driving experience and extending the Dr. Scholl’s mission to provide health and wellness products that make a meaningful difference in people’s lives.
Muli – Museum of Fine Arts, Boston (Alfilo Brands)
Original custom-made furnishing brand Muli has partnered with the Museum of Fine Arts, Boston to create a limited-edition Mondrian themed kitchen island cabinet. Inspired by the three primary colors in his painting, the brand represents the humanistic relationship between life and color and pays respect to the structuralism of art. The product function integrates AI, a fingerprint reader, height-adjustable, rotation, and other smart technologies to lead smart, high custom furniture into a new stage of art technology. The co-branded kitchen island cabinet also received strong support from the Boston Museum of Fine Arts. Not only will each cabinet come with a collection-level certification, but also the product was delivered to the museum for shooting a promotion video on site. The cabinet was presented at the international art and design event Design Miami and received great compliments.
Samsung – The Met, The V&A, and Van Gogh Museum
Samsung Electronics partnered with The Metropolitan Museum of Art, Van Gogh Museum Amsterdam, and V&A Enterprises to make art more accessible to consumers in their homes. This partnership supports these museums/artists’ missions of bringing art to the daily lives of consumers in innovative ways and deepens the consumers’ understanding of the style and technique of various artworks, providing an immersive experience.
