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Drew & Jonathan – Scott Brothers Global
In October 2023, leading home transformation experts Drew and Jonathan Scott partnered with America’s largest independent furniture retailer to introduce Drew & Jonathan for Rooms To Go, an exclusive co-branded collection of indoor furniture. Complemented by the brothers’ existing mattress, lighting, rug, and wallpaper lines, the partnership connects fans to the products they love and see in the brothers’ hit Property Brothers television shows. Drew & Jonathan for Rooms To Go makes home design shopping easier with high quality home furnishings in curated room looks at an incredible value. The launch was backed by a vigorous TV ad campaign, eCommerce, print and digital marketing, social media, and in-store promotion to support the new partnership. Landing in all of Rooms To Go’s 150 stores, the collection is among top-selling items on the floor, making the line a standout success and exceeding all forecasts.
Gloria Vanderbilt – One Jeanswear Group (The Brand Liaison)
Over 50 years of iconic stature. The first American designer jean is still on top. One of the only brands that can successfully remain on the floor at Macys, Walmart, and Costco! In 2023, Gloria Vanderbilt again rated in the top three denim brands and the leading denim brand at Costco and Kohls. 2023 saw the brand strength range from Macy’s programs to 1,000 doors at Walmart, including a full 34th Street window display. Licensing partners include Panties Plus for intimates and sleepwear, Golden Touch Accessories for handbags, and One Step Up for footwear, found at over 5,000 retail doors including Macy’s, Kohl’s, Belk, JCP, Burlington, Ross, TJX, Costco, and a top three denim ranking on Amazon.
Grateful Dead – Warner Music Experience
With over 50 releases and more than 100 active partners in 2023, Grateful Dead continues to revolutionize the licensing space across apparel, recreation, collectibles, and more! Highlights include a GD x Homage graphic tee capsule collection designed by Minnesota Twins baseball pitcher Joe Ryan, which sold out in record time on MT and Homage’s websites. Lids HD launched an exclusive Dave’s Picks fitted cap collection with the six styles selling out within hours. GD entered the cannabis accessories space through partnerships with market leaders like Grenco Science, Blazy Susan, and AFG Distribution. Continuously driven by their dedication to sustainability, GD partnered with Forest Green Rovers, the most sustainable professional sports team, for a carbon-negative collection of the first team travel wear that adheres to the Global Organic Textile Standard. GD continued to grow their global footprint with a number of international releases, including Ulupinar Tekstil in Turkey, CPS Chaps in Thailand, and BE@RBRICK in Japan.
Laura Ashley – Gordon Brothers
Laura Ashley, the iconic British lifestyle brand has captivated the world with its timeless elegance and distinctive design aesthetic since launching in 1953. Today, the brand is celebrated for its enduring influence encompassing the worlds of fashion and home décor. With 84 global licensing partners and more than 220 categories under license, consumers can now find Laura Ashley in over 14,000 stores across 70 countries globally. Operating 144 branded retail locations in 18 counties, including 16 eCommerce platforms. This past year has been a fantastic year of 70th anniversary celebrations, with limited edition anniversary product ranges, exciting collaborations, and buzzworthy marketing moments celebrating the brand’s heritage. One of the highlights being the brand’s sponsorship and showcase at RHS Chelsea Flower Show. Our rich heritage and romantic brand story continue to appeal to our loyal customer base, whilst exciting new categories and striking new designs attract a new demographic of aspiring shoppers.
MARTHA STEWART – MARQUEE BRANDS
Martha Stewart is a multi-hyphenate, globally recognized personality and tastemaker of all things cooking, home, and gardening. The celebrity entrepreneur’s namesake brand is synonymous with delicious recipes, trusted advice, and stylish home decor, forever the epitome of style and reinvention. With over 50 successful omnichannel licensee partnerships across home décor, food and beverage, restaurant, and apparel, the 2023 launch of Martha Stewart on Amazon introduced her premium home goods brand to 167.2 million Prime subscribers. In partnership with Ubique, she released an extensive range of stylish home-office essentials and an optical eyewear line in collaboration with Colors in Optics. On International Women’s Day, her co-branded Spring Collection with Skechers debuted, quickly becoming its most popular slip-in and step-in footwear, followed by a collection of boots, clogs, and sneakers. An innovator in the CBD and wellness space, Martha Stewart ended the year with a delicious range of nutraceutical CBD needs-based gummies.
