NEW YORK – TED Conferences, the non-profit devoted to curiosity, reason, wonder and the pursuit of knowledge, has appointed Beanstalk, the global brand extension licensing agency, to extend its brand platforms into new product categories and services that leverage TED’s unique content and support its mission to spread ideas, foster community and create impact.

TED, which stands for technology, entertainment and design, is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action. Through live events, free original content, and business solutions, TED strives to discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.

In addition to the TED brand, Beanstalk will also develop licensing opportunities for TED-Ed, TED’s education initiative which aims to spark and celebrate the ideas and knowledge-sharing of teachers and students around the world, and TEDx, the grassroots initiative that brings the spirit of TED to local communities around the globe.

Beanstalk will extend TED and its associated brands through strategic partnerships that reinforce the brands’ positioning as a platform for the pursuit of knowledge across categories including toys, physical games and puzzles, consumer electronics, publishing, travel tours, camps and other services, as well as e-commerce and direct-to-consumer activations.

“Bringing new ideas and innovations to a global audience is at the core of TED’s mission,” said Alan Seiffert, TED’s Head of Global Business Development. “We are excited to work with Beanstalk to bring the vision of TED to life in new, authentic ways. With Beanstalk’s expertise, insights, and sophisticated approach to engaging consumers, they are a superb partner for TED to expand into licensed products and services.”

“We are honored to partner with TED, an organization that embodies the power of ideas to inspire, educate, and provoke meaningful conversations,” said Allison Ames, President and CEO of Beanstalk. “The original foundation that TED was built on, technology, entertainment and design, collectively shape our world today. This presents wonderful and ingenious opportunities to amplify TED’s impact and bring its transformative ideas to even wider audiences through ground-breaking partnerships, products, and services.”

About TED
TED is a nonprofit, nonpartisan organization dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.

TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, thousands of independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future, and in 2023 TED launched TED Democracy to spark a new kind of conversation focused on realistic pathways towards a more vibrant and equitable future. View a full list of TED’s many programs and initiatives. Follow TED on Facebook, Instagram, LinkedIn, TikTok, and X.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.