Hasbro, a leading toy and game company, today announced the promotion of Casey Collins as President, Global Licensed Consumer Products (LCP) and Partnerships/Alliances, effective immediately.

In his elevated position, Collins will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, LEGO, McDonald’s, Mattel, MINISO, NBCUniversal, Netflix, Nestlé, Paramount Global, Reebok, The Walt Disney Company and WarnerMedia, while continuing to oversee the company’s global LCP business.

Hasbro is putting a special focus on being the partner of choice for the top licensors and retailers around the world to help drive the company’s mutual businesses across key categories and to ultimately deliver brand-new and innovative products and experiences for fans and families everywhere to enjoy. Through Collins’ expanded leadership role, Hasbro can successfully drive that vision forward for its vast portfolio of 1900+ iconic brands through strategic licensing and partnership opportunities.

About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.