Las Vegas, NV and Tempe AZ – McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with UFC, the world’s premier mixed martial arts organization.

This strategic partnership marks an exciting new chapter as McFarlane Toys will deliver both physical and digital collectibles to fans worldwide, spanning the dynamic UFC roster. The collectibles will immortalize some of UFC’s most iconic athletes and moments as 6”, ultra-detailed, posed, physical and digital figures.

The agreement was brokered by UFC’s licensing agency, IMG.

Todd McFarlane, Founder and CEO McFarlane Toys, commented, “Since UFC burst onto the sports scene, this brand has been growing bigger and bigger every year.  It now stands as one of the premiere brands in sports, as hundreds of millions of fans globally have embraced its thrilling, non-stop action. And now, for us to be able to do some cool things with authentic-looking figures, both physically and digitally, it’s going to be a real treat. I can’t wait!”

Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC, said, “We’re excited to partner with McFarlane Toys, one of the most respected manufacturers of intricate collectible figures in the industry. UFC fans are among the most passionate in all of sports and we are confident in McFarlane’s ability to deliver authenticity to our fans with a collection of unique, accurately crafted figures, inspired by some of UFC’s most elite athletes.”

The highly anticipated product launch is slated for fall of this year, with availability online and at select retailers worldwide. All digital products will be redeemable at mcfarlanetoys.digital, offering fans a seamless integration of physical and virtual collections