London, UK and Paris, France — Leading licensing specialist Fashion UK announced an exclusive multi-year partnership with Millimages for the global phenomenon Molang, for children and adult apparel and accessories across the UK and EMEA. The deal was brokered by Kirsty Guthrie, KJG Ltd, for and on behalf of bRAND-WARD, Millimages’ Licensing Agent in the UK.

Fashion UK will design ranges of products featuring the popular Molang characters, with collections planned in all categories across apparel, accessories and footwear.

“We are thrilled to partner with Millimages for such an iconic brand as Molang,” said Ingrid Wojcik, Head of Licensing Europe of Fashion UK. “Molang’s fun, whimsical style and positive messages of friendship and adventure translate perfectly into products that both children and adults will love.”

The Fashion UK announcement follows several recent Molang deals including: a toy, gift and accessories deal with Heathside Trading for the US, UK and Europe, also negotiated by Kirsty Guthrie, KJG Ltd and bRAND-WARD, a partnership with Player 2 gaming agency for video games and digital entertainment worldwide, and the worldwide launch of a second MOLANG YouTuber series.

Molang, aka The Ambassador of Kindness, is an international TV, social media, licensing, and merchandising phenomena. The brand has had huge exposure and engagement worldwide with 712 million views on YouTube Kids and 18M on the adult YouTube channel. In 2023 alone, Molang gained 821K Tik Tok subscribers and 335K on Instagram.

About Fashion UK
Fashion UK is a leading licensing products company based in the UK. For over +25 years, Fashion UK has partnered with major entertainment properties and consumer brands to design, produce and distribute apparel, accessories, and footwear.

About Molang
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness and joy. MOLANG has no nationality, is ageless and gender-neutral. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody. MOLANG started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, and quickly grew into a digital sensation in its country. Having acquired global rights in 2015, Millimages developed MOLANG with French author Marie-Caroline Villand. She created the character, its values and its universe, through a preschool TV series of 6 seasons, over 300 episodes and sold in 190 countries. Today, MOLANG gathers 28 billion views on GIPHY and over 7 million social media followers. It has now evolved into a lifestyle brand with a successful consumer products programme, supported by 18 international licensing agents.

About Millimages
Operating from Paris since 1991, Millimages is a major independent animation production company. The visionary studio develops, produces, and licenses high-quality cross-media content, with a catalogue of over 75 IPs. Composed of seven internal business units and a branch in Shenzhen, Cina, Millimages is a key player in the animation landscape, generating 10M+ views across the globe every day, with global hits such as Molang, Louie and 64 Zoo Lane.

About bRAND-WARD
bRAND-WARD is an IP consultancy and Licensing Agency business helping IP owners/creators grow and monetise their IP globally. bRAND-WARD works with and for content producers, toy companies, digital studios, publishers, and all companies keen to expand their horizons. Created in 2019, the company is owned by Jean-Philippe Randisi, who held senior roles at the likes of Nickelodeon, ITV, Zodiak Kids/Banijay, Saban and Disney.