Paris, France – The nominees and winners of the Licensing International France Awards were revealed today in a preview before the licensing community gathered for the France Licensing Day & Licensing International Awards. During the ceremony hosted by Maxime Cuny, Florence Ayem and Laurent Taieb, the co-presidents of Licensing International France presented the 45 nominees.

The YPN committee (Young Professionals Network) rewarded Marie Van Buggenhout (Peyo Company) as the winner of the Rising Star category in France.

In total, for this 6th edition of the Awards, 144 entries were submitted across 16 categories, including 3 new ones: Food, Health, Beauty Products; Cultural Products from Publishing, Video Games, or Digital; and a new category highlighting the association’s societal commitment to CSR initiatives. The jury consisted of 12 professionals representing all areas of the licensing industry.

Here are the nominees and winners of the 16 categories awarded for the year 2023:

Licensed Food, Health & Beauty Product, nominees were:

• Clarins x Le Petit Prince Cosmetics / Sogex
• Vitabio x PAW Patrol Compotes / Paramount Consumer Products & Experiences
• Oreo x Pac-Man Biscuits / Bandai Namco Europe

The winner is Oreo x Pac-Man / Bandai Namco Europe

Licensed Cultural Product, nominees were:

• Fortnite x Lego Video Game / Lego
• Bien Grandir avec les Monsieur Madame Books / Sanrio
• PAW Patrol Hachette Collection Magazines / Paramount Consumer Products & Experiences

The winner is Bien Grandir avec les Monsieur Madame / Sanrio

Licensed Hardlines Product, nominees were:

• Dixit Disney Edition Board Game / Asmodee
• Playmobil Naruto Shippuden Playset and Figurines / Mediatoon Licensing
• Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences

The winner is Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences

Licensed Softlines Product, nominees were:

• Barbie Collection at Kiabi / Mattel
• Junji Ito Collection at Bershka / Crunchyroll
• 24H Le Mans Collection at Bershka / Automobile Club de l’Ouest
• Freegun Boxers La Vache Qui Rit / Groupe Bel

The winner is Junji Ito Collection at Bershka / Crunchyroll

Licensed Collaboration, nominees were:

• Evian x Balmain / Danone
• Astérix x L’Equipe / Editions Albert René
• Netflix x Lacoste / Netflix
• Where’s Waldo… At Le Bon Marché / Universal Products & Experiences

The winner is Netflix x Lacoste / Netflix

Retail or Digital Activation, nominees were:

• Jurassic Park 30th Anniversary at Carrefour / Universal Products & Experiences
• Tour de France at Jules / Jules
• PAW Patrol Movie Activations / Paramount Consumer Products & Experiences

The winner is PAW Patrol Movie Release Activations / Paramount Consumer Products & Experiences

Promotion or Event, nominees were:

• Orangina x Astérix / Editions Albert René
• Danette x Wonka / Danone
• Warner’s 100th Anniversary at Flunch / Warner

The winner is Danette x Wonka / Danone

CSR Initiative, nominees were:

• Barbie Inclusion / Faubourg Stories for Mattel
• Molang Safe Place / Millimages
• The Little Prince Forest / Sogex

The winner is Molang Safe Place / Millimages

Experiential Activation, nominees were:

• The Voice Ibis Tour / TF1 Licensing
• GP Explorer 2 / Crunchyroll
• Batman Escape / Dama Dreams

The winner is Batman Escape / Dama Dreams

Rising Star, nominees were:

• David Jolly / Sogex – Le Petit Prince
• Giovanni Gasparetto / Phenaki Animation
• Haruna Mori / Crunchyroll
• Marie Van Buggenhout / Peyo Company

The Rising Star of the French licensing industry is Marie Van Buggenhout

Sport/eSports Brand, nominees were:

• 24h Le Mans / Automobile Club de l’Ouest
• Tour de France / Amaury Sport Organisation
• Les Phryges / Paris 2024

The winner is 24h Le Mans / Automobile Club de l’Ouest

Lifestyle, Corporate or Celebrity Brand, nominees were:

• Goodyear / IMG Licensing
• Brigitte Bardot / Family Trademark
• L’Elysée – Présidence de la République / Arboresens

The winner is L’Elysée – Présidence de la République / Arboresens

Entertainment Brand, nominees were:

• Pokémon / The Pokémon Company International
• PAW Patrol / Paramount Consumer Products & Experiences / Spin Master
• Barbie / Mattel
• Astérix / Editions Albert René

The winner is Barbie / Mattel

This year, 2 “Special Prizes” were awarded by the Licensing International jury to:

• Tsume
• Les Phryges / Paris 2024

Licensee, nominees were:

• La Plume Dorée
• celio
• Asmodee

The winner is Asmodee

Licensor / Licensing Agent, nominees were:

• TF1 Licensing
• Universal Products & Experiences
• Mattel

The winner is Universal Products & Experiences

We would like to thank our sponsors: BrandTrends as well as La Plume Dorée, The Pokémon Company International, and Tsume.

About Licensing International
Licensing International is the international association for the licensing industry. Licensing International’s mission is to promote the licensing industry worldwide, to increase the level of professionalism in the industry, and to promote the awareness and benefits of licensing to the wider business community. Founded in 1985, Licensing International has more than 1,300 member companies – rights holders, agents, manufacturers, consultants, retailers and service providers in over 40 countries. For more information, please visit www.licensinginternational.com