Britney Spears and Welcome Skateboards are launching an an exclusive line of merchandise.

The skateboard and apparel brand, known for its unmatched skateboard shapes and hand-made graphics, partnered with the iconic pop star on a limited-edition line of merchandise

Produced in partnership with Bravado, Welcome Skateboards and Britney Spears are coming together for a unique collaboration that highlights their unexpected but deeply rooted connection through music and pop culture. The collection showcases their shared boundary-free creative spirit and love for artistic juxtaposition through custom skate decks and apparel featuring some of the most iconic images of Spears, including the cover of her debut studio album …Baby One More Time, interspersed with some her most well-known lyrics.

The apparel selection includes t-shirts, hoodies, hats and more and serves as an ode to the generational icon that is Britney Spears, who has influenced music, fashion, and pop culture for decades. This collaboration is a testament to the way different subcultures that may seem at odds can coexist and enrich one another.

ABOUT BRAVADO
Bravado lives at the crossroads of music and fashion. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.

ABOUT BRITNEY SPEARS
Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S.

Britney’s memoir The Woman in Me, which is a brave and astonishingly moving story about freedom, fame, motherhood, survival, faith, and hope, was published on October 24, 2023. After selling over 1 million copies in the first week, the book quickly rose to the New York Times #1 bestseller list. Debuting at #1 on Billboard’s Hot Dance/Electronic Songs chart, “Hold Me Closer” finds Elton John and Britney Spears, two of the most iconic artists of all time come together for the first time ever on record. The song topped the charts providing Britney’s first in almost ten years and the record has also climbed to #1 in Australia and Canada, #3 in the UK, and most notably #1 on iTunes in over 40 countries worldwide upon release. The song, produced by Andrew Watt, is a refreshing contemporary twist on one of Elton John’s most iconic hits, “Tiny Dancer,” which also features elements of other classic songs from his legendary catalog including, “The One,” and “Don’t Go Breaking My Heart.”

Her musical career boasts countless awards and accolades, including seven Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 34 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for seven Grammy Awards and won for Best Dance Recording in 2005.

Not only has Britney’s music touched the lives of millions, but she has also used her global platform and voice to support the LGBTQ community, from the Dream Act to anti-transgender bills in Texas. As a longtime ally of the community, she most recently received GLAAD’s 2018 Vanguard Award, which is presented to media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.

After her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino ended in December 2017, Spears took her show on the road with a “Piece of Me” global tour in summer 2018. Britney has been creating fragrances for over 18 years, and her scents are available in over 85 countries around the world.

ABOUT WELCOME SKATEBOARDS
For over a decade, Welcome Skateboards has been a beacon of creativity and individuality in the skateboarding community. Founded in 2010, Welcome Skateboards has challenged conventional norms by offering uniquely shaped boards adorned with hand-drawn artwork and vibrant colors, providing a platform for those seeking more than just the standard skateboarding experience. With a commitment to fostering creativity and embracing individual expression, Welcome Skateboards has expanded beyond skateboards into apparel, creating a staple wardrobe for the disenchanted. As pioneers in changing the dialogue surrounding skateboard design, Welcome Skateboards remains dedicated to pushing boundaries and inspiring a new generation.

For more information, please visit www.welcomeskateboards.com or follow us on www.instagram.com/welcomeskateboards