New York, NY — As part of an expanded emphasis on a multi-tier distribution strategy, celebrity fashion designer Jason Wu has signed a new licensing and distribution deal with  handbag company Concept One Accessories.

As part of the new licensing deal, Concept One has worked closely alongside Jason Wu to design an aspirational collection of handbags and small leather accessories to be sold at both better department stores as well as mid-tier and off price channels.

The Jason Wu brand is synonymous with American luxury, embodying sophistication, glamour, and refinement. Jason Wu’s meticulous design approach and unwavering attention to detail are evident in everything he designs, showcasing a distinctive DNA that has successfully translated into fashion, lifestyle, and beauty ventures.  Through this new strategic partnership with Concept One, Jason Wu licensed bags and accessories will mirror the designer’s core principles as Jason himself will be closely involved in the creative process.

“Since he exploded onto the designer scene in 2006, Jason Wu has established himself as an authority of style, and his brand as a top luxury brand.” Stated Sam Hafif, CEO Concept One Accessories.  “We are excited to continue that level of sophisticated design as we work closely with Jason and his team to build the Jason Wu handbags and leather goods collections for all tiers of distribution.  We are grateful and excited for the opportunity to work with such a respected designer.”

“As a designer, my focus has always been on exquisite craftsmanship, melding modern design with timeless sophistication.” Stated Jason Wu, and further shared, “The concept of beautiful craftsmanship with a timeless quality has always been foundational to me. I have consistently applied these principles throughout my career, especially in various collaborative projects.”

Jason Wu licensing is led by The Brand Liaison, LLC, a brand management agency whose goal is to ensure all brand expansion opportunities and products align with the designer’s distinct aesthetic across a multi-tiered distribution strategy. The Brand Liaison is positioned to elevate the Jason Wu brand to new heights, ensuring a global presence with a consistent aesthetic and dedication to excellence.