The International Retailer’s 450th Store Globally Features an Entire Floor Dedicated to Disney and Marvel Products 

ORLANDO, Fla — Primark, the international clothing retailer that offers quality fashion at value prices, today opened a brand-new store at The Florida Mall in Orlando, Florida, marking another step forward in its US expansion.

The store offers shoppers in Orlando the latest trends and everyday essentials for the whole family and is poised to be Orlando’s newest one-stop-shop for Disney and Marvel fans to find affordable fashion and accessories. With more than 36,200 square feet of retail selling space across two-stories, Primark is dedicating an entire floor to Disney and Marvel collections.

“This new store marks a major milestone for the brand,” said Kevin Tulip, President of Primark US. “This is our second location in Florida, 450th store globally, and one of many that we’re opening in the U.S. this year. We’ve continued to see a growing demand for our offering across the US, and with every new location it’s amazing to see how excited local shoppers are to have a Primark in their area. It’s safe to say ‘Primania’ has made its way to the US – and it’s here to stay.”

Following its recent store opening at Tysons Corner Center in Tysons, Virginia, the new store opening at The Florida Mall brings the Ireland-based retailer to 26 stores in the US across 10 states and 450 stores globally.

In the new Primark store at The Florida Mall, Orlando locals and visitors will be able to experience an extensive offering of Disney and Marvel licensed collections. One popular collection is Walt Disney Animation Studios’ “The Lion King,” in celebration of the animated film’s 30th anniversary, ahead of the upcoming “Mufasa: The Lion King”.

“Primark has developed a long-standing collaboration with Disney over the last 11 years,’” said Sarah Jackson, Global Director of License at Primark. “Today we are excited to take the next step in our collaboration and bring Orlando shoppers Disney and Marvel-inspired collections at the prices that Primark is known and loved for. The dedication of an entire Disney and Marvel floor is a first for Primark, delivering an unparalleled experience, and is certain to be a huge hit with our customers.”

The new store will feature Disney collections including Mickey Mouse and Minnie Mouse, as well as Disney’s Lilo & Stitch. Collections featuring this summer’s blockbuster film, Marvel Studios’ Deadpool & Wolverine will also be available at the store, with prices starting from $12 for men’s tees. Returning to Primark stores is also the popular Disney’s Mickey Mouse x Keith Haring collection, Primark’s popular collection that has a keen fashion focus.

A variety of popular plush toys in iconic Disney and Marvel characters will be available such as Dumbo, Simba, Stitch, Mickey Mouse, Minnie Mouse, Spider-Man, Hulk and more.

Throughout the 11-year relationship, Primark has offered exclusive items across multiple categories such as apparel, accessories, beauty, home, stationery and more, which differentiates the international retailer from others in the brick-and-mortar space. In collaboration with Marvel and Disney, Primark has also previously launched an NBA-inspired Marvel collection, as well as the very first Stitch-inspired collection created by Steve Thompson and Marvel-inspired collection created by Tracy Tubera.

“Our relationship with Primark is one that continues to grow, and the opening of this latest store is a great example of that.” said Sonia Samra, VP Fashion, Home and Beauty, Disney Consumer Products, EMEA. We are jointly committed to offering fun and relevant products that we know shoppers will love – be that a new hoody featuring Keith Haring’s Mickey artwork, or matching Disney Classics items to tap into the twinning trend.”

To celebrate opening week, Primark is kicking off the festivities at 11:00am today with giveaways and local treats. On Saturday, August 31, families can attend A cappella musical performances that will be hosted at the store throughout the day. Finally, on Sunday, September 1, Disney illustrators will be available to Disney-fy shoppers for a one-of-a-kind experience.

To help shoppers find what they’re looking for at The Florida Mall, Primark’s website allows customers to browse its product offering and check which products are available in their local store. The new location is delivering a wide range of products and apparel featuring Disney characters at amazing prices, with prices starting at $2 for Disney accessories. To learn more, visit: www.primark.com.

Shoppers can sign up here to get email updates on Primark’s latest product drops, style inspiration, store opening dates, and more.

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.