New York, NY – Ground Up International, is thrilled to announce its first-ever collaboration with pop culture icon Hello Kitty®, introducing a new court sneaker exclusively at Kids Foot Locker. This highly anticipated collection brings together Ground Up’s innovative footwear designs with Hello Kitty’s timeless charm, perfectly timed for the back-to-school season. Featuring two stylish low-top sneakers, this exclusive collection will be available at Kids Foot Locker, marking a milestone for Ground Up and offering fans a fresh way to step into the new school year with flair.

Ground Up’s Hello Kitty Toddler Sneaker: Designed to add sparkle to every step, the Ground Up Hello Kitty Toddler sneaker is crafted to capture the playful spirit of the beloved character. The low-top design features white elastic laces and shimmering red glitter stripes, complemented by a plush Hello Kitty patch and white iridescent lurex PU details. The vulcanized construction ensures comfort and durability, while the design elements — including the adorable Hello Kitty bows and a pink pearlized PU finish — make these shoes a delightful addition to any wardrobe.

Ground Up’s Hello Kitty Preschool Sneaker: Perfect for preschoolers, the Ground Up Hello Kitty Preschool sneaker continues the celebration with a vibrant, playful design. The sneaker boasts white flat cotton laces, red glitter stripes, and an overlay of Hello Kitty patches, all set against white iridescent lurex PU. With vulcanized construction for added comfort and durability, these shoes are perfect for active kids ready to showcase their Hello Kitty pride. The addition of a white iridescent lurex PU Velcro pocket and pink pearlized PU finishes adds a whimsical touch, sure to captivate young fans and parents alike.

This collection is not just about footwear; it’s about celebrating Hello Kitty’s milestone anniversary in style. The sneakers come packaged in a collectible box that mirrors the shoes’ charm, featuring fun facts like Hello Kitty’s height (five apples tall) and her weight (three apples). The box even includes a cut-out of Hello Kitty’s face for an adorable sneak peek at the shoes inside.

Ground Up’s partnership with Sanrio® brings together two brands with a shared mission of creating joy through design. Ground Up’s commitment to quality and fun, paired with Hello Kitty’s universal appeal, makes this collection a must-have for fans of all ages.

About Ground Up
Ground Up’s mission is to achieve fun and creativity in everyday life, providing their customers with the freedom to express themselves through their favorite fandoms in stylish footwear. With a strong focus quality and innovative design, Ground Up is dedicated to promoting collaborations that bring joy and fashion together. No matter what age you are, Ground Up promises to deliver fun, fashion, and a touch of fandom to your daily life.

About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.