UK – Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the appointment of Mara Verzé as Head of UK Consumer Products.

Mara joins Mattel EMEA from Authentic Brands Group where she was responsible for brands such as Nautica, Nine West, Aeropostale, Vince Camuto, Forever 21 and Izod within EMEA and India region, and served as relationship manager for licensing partners to maximise business performance and drive retail profitability.

Mara is a seasoned professional having also worked for IMG Licensing & Consumer Products, with responsibility for international licensees across multiple categories including apparel, footwear, luggage, car accessories, gardening, tools, e-mobility, toys and territories (Europe, Asia, Americas, Middle East).

Ruth Henriquez, Senior Director Licensing, Publishing, and LBE EMEA, said: “We are delighted to welcome Mara to the Mattel EMEA team. Her extensive experience and proven track record in managing diverse brand portfolios and driving retail profitability make her an invaluable addition. We look forward to leveraging her expertise to further strengthen our consumer products presence in the UK market.”

Mara Verzé, Head of Consumer Products UK, said: “Joining a team whose passion and imagination created such iconic brands and products is a dream come true. I look forward to working with the entire Mattel team to build on their incredible momentum and play a role in the execution of Mattel’s full franchise strategy, inspiring and entertaining our fans in the UK and beyond.”

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.