Knitwell’s  Ann Taylor and Loft brands are returning to to Canada through an agreement with Centric Brands with distribution through exclusive retail partner, Hudson’s Bay.

The deal returns the brands to Canada after a four-year absence. The two collections will deliver comfort and versatility through elevated workwear and feminine everyday essentials with inclusive sizing up to 16.

As the premium retailer in Canada, Hudson’s Bay provides the perfect platform for the 90 ‘shop in shop’ concepts – 30 for Ann Taylor and 60 for LOFT – that will each brand’s unique look and feel. They are located in Hudson’s Bay locations across the country. Ann Taylor and LOFT products are also available online through Hudson’s Bay at www.TheBay.com .

The Ann Taylor assortment in Hudson’s Bay includes trend-right product for the modern working women featuring workwear, iconic silhouettes, and signature color, print and pattern that the brand is famous for. The assortment also includes the modern tailoring Ann Taylor customers love including suiting, blazers, dresses and pants. The LOFT assortment is centered around fun, feminine fashion that is synonymous with the brand, including easy stylish wardrobing that takes her from workday to play, with jackets, denim and sweaters.

“We are thrilled to be partnering with Centric Brands and Hudson’s Bay to bring Ann Taylor and LOFT back to Canada. This is a very important market for our brands,” said Deirdre FitzGerald, President of International for KnitWell Group, the company that operates Ann Taylor and LOFT. “They are both best-in-class organizations, and Ann and LOFT are two incredible, well-known brands with a loyal following in Canada. Together, we are creating a powerful new way to bring these brands to life and engage with new and existing customers.”

“This partnership not only enhances Hudson’s Bay’s offerings, but also aligns with what our customers are looking for. These brands provide a blend of style and sophistication for women looking for versatility in their wardrobe, for both professional and social settings,” says Liz Rodbell, President and CEO, Hudson’s Bay. “As the retail landscape evolves, it’s crucial for retailers to adapt to customer preferences, and we’re confident that this collaboration will deliver against the demands of our shopper.”

“We believe that customers deserve access to great brands and product wherever they may call home, so we have made it our mission to create connections across the globe, and this partnership is another outstanding example,” said Brent Unger, President of Centric Brands Canada. “Hudson’s Bay and Ann Taylor and LOFT are an incredible match will create a unique and wonderful opportunity for the Canadian customer.”