Boston, MA – If there’s one day that begs for a little extra espresso, it’s New Year’s Eve.

Dunkin’ teamed up with Sabrina Carpenter, the GRAMMY-nominated singer behind this year’s chart-topping hit “Espresso,” to introduce “Sabrina’s Brown Sugar Shakin’ Espresso”—a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes, and oat milk.

 The launch was marked by a new ad campaign, ‘Shake That Ess.’ The ad was created with Artists Equity, Ben Affleck’s and Matt Damon’s company, and directed by Dave Meyers, the ad unfolds at a launch party for Sabrina’s Brown Sugar Shakin’ Espresso.  The beat of the song “Espresso” plays in the background.

“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’. “Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”