Peloton is launching apparel and accessories collaborations with  Target’s online business, expanding beyond the initial launch with Nordstrom’s.

Since launching Peloton Apparel, offerings had primarily been available on the Peloton Apparel website and in our retail stores. Working with Target to bring select Peloton Apparel items to Target Plus, the retailer’s third-party, highly curated digital marketplace, offers a different purchase touchpoint for current Members to find Peloton wares through shopping channels they already frequent and serves as a source of discovery for net new consumers.

The launch on Target.com follows the launch of Peloton apparel and accessories on Nordstrom.com’s marketplace in November 2024. These types of collaborations allow us to drive brand awareness and expand the size of the audience that might consider a Peloton purchase.

Customers are responding positively to our apparel assortment available on Nordstrom.com. Early data shows men’s apparel is resonating with online customers, a key target audience for Peloton’s recent “Find Your Power” marketing campaign.

As we build on these initial collaborations, we will use our key learnings to fine-tune our thinking and approach to third-party retail partnerships. We are excited about the opportunity to make Peloton apparel and accessories more accessible for current and prospective Members.