City of Industry, CA – Jada Toys, a leading manufacturer of premium collectibles, announces the expansion of the new Majorette Collection. The latest addition includes three distinct waves – each vehicle will feature unique tooling and be available in a diverse range of designs, captured in true 1/64 scale. This marks the next chapter of Jada Toys’ collaboration with Majorette, continuing the tradition of bringing high-quality die-cast vehicles to collectors and fans alike.

Majorette, the iconic French brand, has become a favorite among car enthusiasts worldwide. Measuring approximately 7.5 cm in length, these miniature metal cars have enjoyed global popularity for decades. They attract collectors and play enthusiasts alike, transcending generations. With years of collaboration with the automotive industry, Majorette has perfected the art of crafting highly detailed, realistic model vehicles. The extensive collection spans passenger cars, commercial and construction vehicles, racing cars, and complementary playsets, offering something for every fan and collector.

The expanded Majorette Collection will feature a selection of meticulously crafted vehicles, including the most iconic vehicles of the decade such as the 1955 Chevy Bel Air, the iconic 1965 Ford Mustang, the powerful 2005 Bugatti Veyron, and more. With a total of twelve new tools spread across the first three waves, making them an accessible addition to any collection. Each model is designed with precision and attention to detail, showcasing premium features ensuring that every car is a collector’s masterpiece.

The 2025 Die-Cast Super Con will serve as the exclusive, first-in-person reveal of the all-new Majorette Collection Series from February 20th-23rd in Las Vegas, NV. Enthusiasts and collectors will get a firsthand look at the highly anticipated line, which features fine craftsmanship, bold packaging, and a variety of new vehicle designs. Fans will be able to explore the collection’s anniversary-themed vehicles, bringing a sense of nostalgia and excitement to the die-cast world. In addition, show attendees will have the opportunity to purchase the very first Majorette Collection model as a Diecast Supercon exclusive, making this a must-attend event for collectors and die-cast enthusiasts alike.

The expanded Majorette Collection Series will be available exclusively at Target and Walmart beginning Fall 2025. These retail giants will serve as the primary distribution channels for the new line, offering collectors an opportunity to find these exquisite die-cast vehicles at their local stores and online. These vehicles start at a low price point of $8.00 MSRP, making them accessible to collectors of all ages.

Visit the Jada Toys Booth B-3 beginning on February 20th- 23rd for your exclusive look at the Majorette collection. For more information on convention tickets visit the Die-cast Supercon website here.

About Jada Toys
Jada Toys is a privately held leading toy manufacturer and since 2018 part of the Simba Dickie Group, one of the largest family-owned toy companies. Founded in 1999, Jada has developed a worldwide presence at retail. Their strong focus on pop, trend, and car culture has grown their portfolio from die-cast vehicles and radio control to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios allows collaboration that has resulted in extensive lines of licensed product that appeals to collectors, kids, and families.