BaubleBar is launching its first-ever Collegiate Collection, blending elevated style with school spirit. The collection features 12 universities and includes multigenerational accessories like bag charms, charm bracelets, earring sets, hair clips, and custom cluster charms, starting at just $20. Available on BaubleBar.com and at select university bookstores, this launch represents a major milestone for the brand in collegiate sports licensing.

Building on the success of its NFL and MLB collections, the Collegiate Collection caters to fans of all ages—current students, alumni, parents, and lifelong supporters—offering stylish, customizable ways to show their school pride.

The launch of BaubleBar’s collegiate collection presents a unique opportunity to highlight Co-Founders Amy Jain and Daniella Yacobovsky (best friends who started the company in 2011) as visionaries at the intersection of fashion and sports fandom.

Launch Date: February 3rd, 2025

Universities Included: University of Texas at Austin, University of Michigan, University of Oklahoma, University of North Carolina, University of Kansas, University of Florida, Michigan State University, Penn State University, Texas A&M University, University of Alabama, Clemson University, University of Tennessee.

Price Points: Bag charms ($32), charm Pisa bracelets ($38), earring sets ($48), hair clips ($20), custom cluster charms ($35).