BURBANK, CA – For Harry Potter fans, Butterbeer is more than just a drink—it’s a symbol of joy, comfort, warmth and togetherness. First introduced in Harry Potter and the Prisoner of Azkaban as the trio huddled in The Three Broomsticks, Butterbeer, with its butterscotch and shortbread notes, has become a global fan favorite. In honor of the wizarding beverage, Warner Bros. Discovery is proud to announce the return of Butterbeer Season – a special celebration dedicated to all things Butterbeer!

Butterbeer Season is an annual salute to the flavor, scent and look of all things Butterbeer. Between March 1st and May 31st, the Season offers fans new ways to enjoy the delicious delicacy with the launch of a host of tasty new treats, limited-edition products and activity taking place around the world. 

So, gather your fellow witches, wizards and Muggles and get ready to savor all Butterbeer has to offer!

BRAND-NEW TREATS

Warner Bros. Discovery Global Consumer Products has collaborated with a range of enchanting partners to offer fans a host of new treats and Butterbeer-inspired products to celebrate Butterbeer season:

• Goldfish – For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of US national retailers and available online — don’t miss your chance to try the wizarding world’s favorite drink, now in snack form!

• HERSHEY’S – Cheers to the magic with HERSHEY’S Harry Potter Butterbeer KISSES! A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Perfect for candy dishes, fans can grab a bag to uncover limited-edition Harry Potter-themed foils. Available for a limited time at US retailers.
• Keebler – The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. You can shop Keebler’s Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies at US retailers nationwide.
• Lionel – Expand your Harry Potter train collection with the new Butterbeer range featuring a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank. Available in-store and online in the US and Canada.
• Miniso – Exclusively in China this April, a series of all-new Butterbeer-themed home fragrances and stationery products featuring candles, perfume, cups, notebooks, stickers, keychains and more.
• ORLY – Transform your nailcare routine with a range of products from ORLY infused with the iconic Butterbeer scent. Products include ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth and ORLY x Harry Potter Scented Quick Dry Nail Spray. Available at orlybeauty.com and Ulta.com beginning March 1.
• Glico China – Limited Edition Harry Potter Butterbeer Flavor Pocky is about sharing happiness and bringing people together. Available in China at official Gilco online and offline channels this March.
• Piagui –  Add a little Butterbeer “flavor” to your handbag with the W Capsule collection of bags and totes available at department stores in Mexico beginning in June.
• Running Press – Raise a glass and get ready to toast your love for the most delicious season with Harry Potter Butterbeer Mini Mug Set. Complete with a collectible 3-1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guide book on Butterbeer and a Harry Potter-themed coaster. Available to fans around the world online.
• SkinnyPop – An all-new limited-edition snack perfect for a magical movie night! This sharing-size bag of Butterbeer Flavored Kettle Popcorn is enchantingly popped with a taste of butterscotch flavor and a hint of brown butter and caramel flavors. It has the same quality ingredients you expect from SkinnyPop, and enchanting flavors inspired by the world of Harry Potter.  Plus, it’s free of gluten, dairy, peanuts, and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before its gone!

GRAB A TASTE OF BUTTERBEER WHEREVER YOU ARE

Harry Potter destinations around the world – including The Wizarding World of Harry Potter at Universal Destinations & Experiences in Orlando, Hollywood and Beijing, all three Warner Bros. Studio Tours in London, Hollywood and Tokyo and various Harry Potter traveling experience locations are each offering fans new and exciting ways to enjoy the delicious taste of Butterbeer. Here’s a glimpse at some of the exciting things planned…

USA

• Harry Potter New York is one of the most insta-worthy spots to enjoy a Butterbeer, thanks to its gorgeous Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes and a tasty new ice-cream topping.
• The popular Butterbeer Truck will be visiting multiple cities across the USA, bringing delicious joy to those lucky ones who discover it! Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops and more. Check out @HarryPotter for information on when and where the truck will be making its stops.
• Beginning March 1st until 31st May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more!
• At Harry Potter: The Exhibition in Boston fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course a Butterbeer!

EUROPE

• Warner Bros. Studio Tour London – The Making of Harry Potter guests can try new goodies at the Butterbeer Bar, including Butterbeer filled doughnuts, a special Butterbeer cookie and the most iconic of British sweet treats – Butterbeer scones!
• Fans stopping by the Frog Café shouldn’t miss the Butterbeer sharing milkshake and the chance to get their hands on a slice of the Butterbeer giant cake – they won’t be around forever!
• Fans in the UK and Ireland also have the chance to enter a competition to win tickets for two to visit the Studio Tour London and enjoy a host of Butterbeer-themed treats – keep an eye on @wbtourlondon on Instagram to find out how to enter. 

ASIA

• At Harry Potter Cafe in Japan, a special Butterbeer-themed menu will be available for the season to those hungry fans looking to celebrate.
• Harry Potter – Mahou Dokoro will bring in the season with a range of bespoke merchandise.    
• In Singapore Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package to include admission and a Butterbeer in a tankard for visitors with other surprises on site.
• From April 1st until 31st May, The Wizarding World of Harry Potter at Universal Beijing Resort will be celebrating Butterbeer Season with all-new in-land surprises!
• Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will be sharing more about their celebrations soon. Follow @wbtourtokyo to keep up with the latest news.

This is just a taster of what’s in store for fans, with more to be announced over the coming weeks. To stay up to date with all the Harry Potter and Butterbeer Season news and updates, check out http://www.HarryPotter.com/, and while you’re there, why not get Sorted into your Hogwarts house and sign up for the Harry Potter Fan Club.

About Butterbeer Season
Butterbeer Season is a Warner Bros. Discovery global franchise initiative to annually celebrate the flavour, scent and look of the iconic beverage fans will recognize from the magical world of Harry Potter. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan favorite symbol of joy, comfort, warmth and togetherness. Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo and London, Harry Potter Shops in London and New York, and many of the Harry Potter touring experiences around the world. Now, every March through May, fans around the world will have the opportunity to celebrate Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to experience the joy of Butterbeer. 

About The Harry Potter Franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25) 

About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Discovery Global Experiences
Warner Bros. Discovery Global Experiences (WBDGE), is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.